Product Manager

Tasks & Responsibilities:

• As a Product Manager you are the end-to-end champion of our marketing technology solutions. This hybrid role is responsible for the entire product lifecycle-from defining the long-term vision and market strategy to leading the tactical execution and sprint delivery . You will serve as the single point of accountability, ensuring that our Martech stack is strategically aligned with business goals while maintaining a high-velocity, high-quality development output.
• Strategic Leadership & Road mapping
• Vision & Strategy:
  Define and communicate the product vision and long-term roadmap for our Martech ecosystem.
• Market Analysis:
  Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit.
• Business Alignment:
  Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company’s broader financial objectives.

Tactical Execution & Delivery

• Backlog & Sprint Management:
  Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint.
• Agile Facilitation:
  Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments.
• Functional Specifications:
  Translate marketing requirements into clear technical specifications.

Stakeholder & Team Orchestration

• Cross-Functional Bridge:
  Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team.
• Quality Assurance:
  Validate that every product increment meets the „Definition of Done“ and fulfills the strategic intent established in the roadmap.

Must Haves:

• Minimum Bachelor’s degree in a relevant field
• Previous experience in marketing platforms and product ownership
• Minimum 5 year of experience within Martech
• Dual-Competency Expertise:
  Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment.
• Martech Domain Knowledge:
  Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA).
• Agile Mastery:
  Expert-level experience with Scrum frameworks, backlog grooming, and product management software
• Technical Literacy:
  Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders.
• Analytical Mindset:
  Strong capability to use data and customer insights to make prioritization decisions.
• Language
  
  Skills:
  
  Fluency in English required, German is a plus