Director, Marketing

Overview

This role will be responsible for driving the management of our TTR amyloidosis franchise. This role will support and challenge country teams in tailoring the global strategy to the regional and local market specifics while maintaining global alignment; drive and track focused execution of cross-functional tactics; and share learnings and best practices across countries. The role will lead the forum of Regional Marketeers (EQUITY TEAM) – ensuring excellent alignment and communications from countries to regional team and back.

The role will also deliver region-level tactical platforms to support the countries in execution (e.g., select EU congress activities, marketing materials, other tactics). The role will have non-hierarchical leadership accountability over the country Marketing Leads.

This role will report to the Head of Regional Commercial, International TTR BU, work closely with the regional TTR medical and access team. The role is hybrid based 2x days in the office in our Zug office.

• In close collaboration with global and local product teams, ensure deep local market and stakeholder insights to inform local tailoring of the strategy and tactics and to help inform the global strategy.
• Support and challenge country product teams to “localize” the strategy for products, and monitor and challenge execution including adoption of the must have tactics internally referred to as “Signature initiatives”.
• Support local strategic and tactical planning and execution, e.g., coverage of all key sources of business identified in the patient flow, local translation of positioning and competitive differentiation, local tactics including customer and healthcare stakeholder engagement.
• Support patient identification programs and solutions.
• Support market access activities related to TTR franchise – together with the market access team, drive pricing and access strategy and execution, including innovative value propositions.
• Ensure high quality revenue and volume forecasting and brand investment deployment across countries and sources of business. Ensure appropriate resources for critical launch activities across the organization.
• Ensure detailed launch tracking to allow early course correction, including patient uptake by segment and execution of key tactics in close collaboration with the launch excellence team.
• Drive a high performing cross-functional regional product team that manages the launch execution together seamlessly.
• Provide high quality input to the global program teams, fully aligned with and endorsed by the International BU Leadership Team (BULT), to support lifecycle management, trial design, help shape global product strategies and tactics, and identify and share best practices globally.
• Develop and provide countries with tactical materials tailored to the International context and in line with the global strategy, e.g. message platform and marketing materials, modules to support value-based solutions, multichannel stakeholder engagement initiatives, regional congress activities.
• Coordinate activities of supporting functions to avoid any overlap and intelligent collaboration with business operations functions such as sales force effectiveness, training, events, launch excellence, incentives.
• Ensure excellent collaboration with the medical teams such as global medical leads, regional medical directors, patient advocacy, diagnostics, with best-in-class compliance of all activities with relevant rules and regulations.
• Act as a role model fully embodying the Alnylam values, with great attention to legal, regulatory, and compliance rules, excellent communication, collaborative attitude with other functions and global / countries, and patient centricity.

• MBA, MSc or equivalent, Bachelor’s degree in science is preferable.
• Significant (e.g., 10+ years) commercial experience in pharma/biotech, including rare diseases / specialty pharma.
• Great knowledge of TTR therapeutic area.
• Proven experience of supporting / driving successful product launches – ideally with direct accountability, but could be indirect experience for a great candidate.
• Outstanding understanding of…