Senior Product Marketing Manager Siemens SI

Job

Organization:
Smart Infrastructure, Marketing, Experienced Professional

Title:

Senior Product Marketing Manager – Building X Digital Building Platform

Zug, Switzerland

Own the end-to-end product marketing charter for a digital building platform that powers autonomous building operations. Convert advanced capabilities (IoT/OT data, AI/ML, analytics, APIs) into clear value propositions, commercial narratives, and field-ready enablement that drive pipeline, win rate, ARR, adoption, and expansion.

Act as the product line expert, defining ICP, segmentation, and market sizing. Gather customer, partner, and field insights to translate needs into actionable GTM priorities.

Develop clear, persona-specific messaging for key stakeholders, tailor by industry, validate with the field, and brief analysts to amplify the story.

Co-lead pricing, packaging, and release readiness, ensuring all stakeholders know what’s new and why it matters.

Create sales tools, demos, and coaching programs, delivering live demos and feeding field insights back into messaging and roadmap.

Monitor the competitive landscape and market signals, publish guidance, and leverage analyst input to strengthen positioning and strategy.

Track relevant AI/analytics trends, create credible use cases and benchmarks, and provide simple, impactful field-ready messaging and demos.

• Bachelor’s degree in Engineering, Business, IT, or related field. MBA or advanced business qualification is an advantage.
• 8-12 years in B2B software product marketing, with 2-3 years operating at Senior PMM scope.
• Proven impact on pipeline, win rate, ARR/retention, and adoption/expansion, with specific examples linked to product launches, sales initiatives, or pricing and packaging changes.
• Be familiar with building automation systems (BMS/BAS), HVAC controls, and common field instrumentation, and understand how these environments connect to cloud-based SaaS platforms through APIs and basic data integration.
• Haver a grasp the business implications (security and interoperability expectations, time-to-value, and measurable outcomes) so you can turn them into clear value stories, demos, and sales plays.
• Strong cross-collaboration skills across Sales, Product Management, Marketing, Training, Digital Services, and Leadership.
• Strategic and execution-oriented, able to drive results with strong business model, digital revenue, and monetization understanding.
• Relationship and stakeholder management, able to build trust across global and regional teams, with a customer-centric approach.
• Agile and resilient, thrives in high-growth, fast-changing environments with strong communication, influencing, and solution-focused mindset.
• Fluent in English, with proficiency in additional languages being a plus.

• 2-3 days per week of mobile working is standard.
• Mobility allowance.
• Varied further training opportunities.
• Access to employee share programs.
• Further information about employee benefits can be found here.