Head of Marketing; m​/w​/d

Focus on brand, growth and rebuilding marketing around AI

You own brand, demand and marketing's contribution to revenue. You translate company strategy into a plan that prioritises rather than lists, and then you run it. You take over a motivated team that delivers, and you rebuild the operation AI-first, so a small team works at the pace of a large one. The benchmark is profitable, recurring growth at a falling cost of acquisition.

Workload: 80–100 %

Location:
Zug, Switzerland (hybrid) - some travel between CH and DE

Start date:
By agreement

Reports to: CEO

Tortuga Sense is a Swiss preventive health company: science-based supplements, diagnostics and sense.ai, our AI-powered health coach. The strategy is set, the portfolio is in market and expansion beyond Switzerland is under way. What we are missing is the person who turns that into measurable growth.

This is a build role. You own marketing end to end, you lead a small team and you execute yourself. We care less about years on a CV than about what you can move with a lean team and modern tooling. We work AI-first, and using current AI tools and agents in your daily work is second nature to you. That's what keeps us fast, keeps costs under control, and frees up budget for the bets that actually move the needle.

• Brand and market: Live since April 2026, launched with our own SENSE DAYS event in Zug. Four product lines: ELEMENT (Daily Foundation & Nutritional Essentials), CORE (Balance, Regulation & Internal Stability), COGNITION (Clarity, Focus, Relax & Stress Resilience), REGENERATION (Cellular Renewal & Biological Resilience)

• Product substance: Proprietary formulations built on clinically studied branded ingredients (Ptero Vita®, NEM® Eggshell Membrane, Ahiflower®, KSM-66 etc.), developed and manufactured with our pharma-grade Swiss partner (cGMP, ISO 9001, FSSC 22000, HACCP).

• Channels: Our own D2C webshop plus B2B through physicians, therapists, pharmacies and studios, trained through our Deep Sense programme. sense.ai personalises the customer experience and is hosted in Switzerland.

• Markets: Germany is the current focus, further EU markets are ramping up in parallel, and we are in negotiation with a local team to run business and marketing for Asia.

• Own brand, demand and marketing's contribution to revenue, and translate company strategy into a plan that prioritises rather than lists.
• Set target segments, positioning, channel architecture and quarterly planning with clear priorities and trade-offs.
• Run the channel mix across paid social, search, affiliate, creator and organic, including CAC, ROAS and contribution margin per channel, and the tracking, attribution and reporting behind them.
• Rebuild how marketing works around current AI tools and agents, across content and creative production, research, localization, creative testing, lifecycle automation and reporting, and keep the stack current.
• Evolve the "From Cell to Consciousness" brand world into something desirable and scientifically credible, across content, organic and paid social, and creator partnerships.
• Own lifecycle marketing, email and automation, and the subscription model, with repeat purchase rate and LTV as your numbers and sense.ai as a personalization lever.
• Enable B2B marketing for practices, pharmacies, therapists and studios, integrated with the Deep Sense programme.
• Scale Germany as the current focus market with EU markets in parallel, and steer a local partner team for Asia through brand guidelines and metrics rather than running it yourself.
• Take over the marketing team from the COO, develop its members, refill the open position, manage agencies and freelancers, and own the budget. Marketing strategy sits with this role.