Global Merchandising Head Of Lifestyle & Special Projects

Team for Career Site Product Strategy In short

As the Global Merchandising Head Of Lifestyle & Special Projects, you will shape and drive the Global Merchandising strategy across On’s Lifestyle portfolio, spanning both Lifestyle Footwear and Special Projects across Footwear, Apparel and Accessories.

You will own the global range architecture, consumer proposition and tailored assortments, ensuring On delivers the right product, to the right consumer, in the right channel, at the right time and at the right price.

At the heart of this role is creating consumer desirability and brand heat while building a sustainable and scalable Lifestyle business. You will translate On’s global brand and product strategy into compelling assortments that balance commercial performance with premium brand positioning.

You will bring a strong point of view on consumer, product, channel and market opportunity, influencing product briefs and franchise strategies from the earliest stages of development through to seasonal execution and sell-through.

For Special Projects, you will apply the same commercial and consumer lens to build high-impact, culturally relevant and strategically important product stories, using controlled distribution, scarcity and tailored assortments to create demand and strengthen On’s premium positioning.

You will partner closely with Product, Design, Innovation, Brand, Regional Merchandising, Partnership Management, VM and Global and Regional Sales to ensure consumer and market insights translate into differentiated product strategies, global range architecture and commercially successful assortments.

Build the Global Lifestyle Merchandising Strategy

• Define and evolve the global merchandising strategy for Lifestyle and Special Projects, translating On’s broader brand and product priorities into clear consumer and commercial strategies.
• Build the global range architecture ensuring an efficient yet compelling Lifestyle proposition.
• Identify opportunities to expand Lifestyle into new consumer segments, channels and categories while protecting On’s premium positioning.
• Develop clear merchandising frameworks that balance consumer desirability, brand heat, commercial opportunity and sustainable profitability.

Influence product briefs and franchise strategies from concept through to commercialization, ensuring products are rooted in clear consumer and market opportunities.

Establish clear roles for hero, core, growth and incubation franchises, ensuring the portfolio evolves with consumer demand.

Identify when franchises should be scaled, reset, repositioned or exited based on consumer and commercial signals.

Build seasonal range plans across Lifestyle and Special Projects, translating global strategy into detailed SKU-level line plans.

Build consumer-right tailored channel assortments globally, balancing global consistency with regional and account-specific opportunities.

Provide a clear point of view on product flow, colour needs, depth, price and channel distribution to maximize seasonal performance.

Ensure global and regional teams are aligned on the range strategy while allowing appropriate market localization.

Own the global merchandising strategy for Special Projects, working project-by-project to define the consumer proposition, range, targets, distribution and commercial strategy.

Develop clear scarcity and allocation frameworks to balance brand heat with commercial opportunity.

Partner closely with Product, Design and Brand to bring strategically important innovations and collaborations to market.

Ensure Special Projects acts as an incubator for future Lifestyle franchises, consumer insights…