Senior Social Media Manager

FIFA, the organiser of some of the biggest and most iconic sport events in the world, leads the way in the sport and event industry.

Department: Communications

Location: Zurich

The Senior Social Media Manager leads the strategic planning, creative development, and daily management of FIFA’s global corporate and leadership social media presence. The role translates corporate communications and public affairs priorities into compelling digital storytelling, ensuring FIFA’s voice remains authoritative, engaging, and credible.

Main duties:

• Lead and manage FIFA’s global corporate and leadership social media channels, ensuring consistent messaging, quality, and audience engagement across all platforms.
• Develop and implement creative and strategic campaigns that translate FIFA’s corporate narrative and leadership messaging into compelling social storytelling aligned with the Football Unites the World:
  Strategic Objectives for the Global Game (2023–2027) vision.
• Uphold governance, quality, and compliance by ensuring adherence to editorial standards, moderation protocols, content policies, and the FIFA style guide.
• Drive collaboration and alignment across FIFA departments and external partners to guarantee coherent, timely, and high‑impact social media outputs that enhance FIFA’s global reputation.

• Provide strategic direction and planning for FIFA’s corporate and leadership social media channels, integrating communications, public affairs, and brand messaging into a unified editorial strategy.
• Ensure effective governance, approval workflows, and moderation standards in line with FIFA policies and social media guidelines.
• Manage consistent messaging and tone of voice across all social content to uphold FIFA’s authority, credibility, and brand values.

• Oversee delivery of all social content (text, data/statistics, photo, graphics, audio, and video) aligned with editorial calendars, ensuring timeliness, quality, and budget adherence.
• Develop engaging digital content that communicates FIFA’s mission, values, and social purpose to diverse global audiences.
• Guide daily social media operations, including publishing, scheduling, and performance optimisation across all relevant platforms.
• Leverage digital insights and analytics to refine content strategies, ensuring engagement growth and message impact.

• Establish a distinct, authentic, and engaging social presence for FIFA’s top leadership, promoting understanding, trust, and respect for the organisation’s global role in football governance.
• Ensure that social messaging for leadership channels aligns with FIFA’s global reputation strategy and broader communications initiatives.
• Provide social support for senior management moments, announcements, and milestones, coordinating content creation and multimedia production as required.

• Serve as a key collaboration point between the Communications Division, internal departments, and external creative suppliers.
• Partner closely with editorial, multimedia, and corporate communications colleagues to ensure coherent storytelling across FIFA’s owned, operated, and earned channels.
• Support colleagues by coordinating content delivery and maintaining a clear balance between input (planning, briefing) and output (creation, publication, amplification).

• Oversee use of FIFA’s editorial tools and management systems, including the FIFA Content Management System, the FIFA Digital Hub, and editorial planning services.
• Support tagging, library organisation, and metadata consistency for non‑competition multimedia assets such as photography, graphics, and corporate video.
• Ensure full compliance with FIFA’s content style guide, maintaining tone, consistency, and editorial discipline across all social media activities.

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or a related field.
• 10+ years of professional experience in social media,…