Senior Digital Communications Product Manager

Senior Digital Communications Product Manager

Department:
Communications

Employment Type:

Permanent - Full Time

Location:

Zurich

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry. Join the team and support us on our mission.

These are your key tasks:

• Lead product leadership and strategy by defining, designing, and delivering FIFA’s digital content products across all owned platforms, managing the full product lifecycle and aligning product strategies with divisional goals. Drive innovation and consistency by developing product roadmaps, calendars, and budgets that balance creativity and efficiency, providing strategic insights that shape FIFA’s digital vision and translating priorities into actionable initiatives that deliver measurable engagement and value.
• Ensure effective product delivery and implementation by managing all product requirements—such as text, video, graphics, and statistics for corporate and competition coverage across digital platforms, ensuring delivery quality and adherence to schedule and budget. Coordinate with editorial, technical, and communications teams to manage product rollouts through sprint planning, briefings, and reviews, validating progress through user‑acceptance testing and post‑deployment checks. Define and supervise business needs for core digital tools and features (e.g., SEO, search, video players, APIs) to guarantee high editorial and technical standards.
• Drive collaboration and stakeholder engagement by leading requirements‑gathering sessions and workshops with colleagues and key business stakeholders, translating needs into a clear and prioritised product backlog. Facilitate cross‑divisional coordination to align content creation and platform delivery, ensure communications perspectives are represented in cross‑functional projects (e.g., CMS, CRM, and regional platforms), and develop strong partnerships with internal teams to secure alignment, support, and shared accountability.
• Oversee content operations and platform excellence by collaborating with content teams to coordinate multilingual, multimedia, photographic, and statistical content across FIFA digital platforms, ensuring brand and editorial consistency. Manage communications‑specific products and oversee CMS management and live support, and ensure effective tagging and organisation of data and assets within the FIFA Digital Hub (FDH). Support video production for corporate and competition activities, maintaining the highest editorial and compliance standards.
• Promote digital innovation and continuous improvement by fostering a digital‑first culture that replaces outdated processes with modern, scalable solutions. Evaluate and introduce emerging technologies and AI‑based tools to enhance efficiency and user experience, conduct research and benchmarking to inform ongoing optimisation, and ensure all products deliver exceptional experiences for both content creators and audiences. Maintain accurate documentation and reporting, while championing user‑centric design, continuous improvement, and scalable digital product ecosystems across the FIFA Communications Division.

We work hard  are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:

• 7+ years of digital product management experience, with at least 3 years in a senior or lead role
• Proven track record delivering large-scale digital products (web, mobile apps, platforms)
• Experience working with global, cross-functional teams
• Strong understanding of Agile and modern…