Growth Lead

Growth Lead – PLG Engine

We’re looking for a data-driven and creative Growth Lead who will own our PLG engine end-to-end. You’ll design, execute and optimise multi-channel experiments that bring Omnilex into the hands of legal professionals across Europe, from paid campaigns and SEO to landing pages, funnels and nurturing flows.

Your primary focus will be PLG-driven acquisition, activation, and conversion, while also collaborating with our sales team on SLG motion when needed (e.g., supporting lead generation, targeted campaigns, ABM, or funnel intelligence).

If you’re excited by the challenge of building a category-defining brand in legal AI, this role is for you.

• Own the full PLG acquisition funnel— from traffic generation to sign-up and activation—and continuously optimise it.
• Design and run growth experiments across SEO, paid, organic, outbound and content distribution.
• Develop, test, and optimise landing pages, signup flows, and website messaging to maximise conversion rates.
• Analyse user behaviour and funnel metrics to find friction points and experiment with solutions.
• Collaborate with Marketing, Sales, and Product to align PLG with SLG and broader go-to‑market initiatives.
• Keep a pulse on growth trends in legal, AI, and B2B growth and actively bring new ideas to the table.

• 2+ years of experience in growth, performance marketing or demand generation, ideally in B2B SaaS.
• Strong analytical and quantitative skills; you enjoy digging into data and making decisions based on metrics.
• A clear understanding of user behaviour, motivation, and decision psychology.
• Experience with tools such as Google Ads, Linked In Ads, GA4, and experimentation tools.
• Familiarity with AI tools like ChatGPT, Claude, Perplexity, and others to accelerate execution.
• A solid understanding of SEO, landing page optimisation, and PLG experimentation frameworks.
• Creativity paired with executional speed—you can move from idea to experiment within hours, not weeks.
• Ability to prioritise and operate with high ownership in a fast‑paced environment.
• Swiss work permit or EU/EFTA citizenship.

• Familiarity with legal tech.
• Background in data science/analytics.

• A key role at the intersection of AI and legal in one of Europe’s most exciting legal‑tech startups.
• A collaborative, high‑energy team environment where your ideas and contributions are valued and implemented.
• Direct customer impact and responsibility—your performance strongly correlates with our startup success.
• A smart, motivated team with backgrounds in AI, law, and distribution.
• Being the 15th team member in a high‑growth startup.
• Competitive salary complemented with transparent competitive ESOP.