Founding Designer

Founding Designer

Location:

Zurich area (hybrid)
· also open to Berlin or London

Contract:

Permanent, full-time

Reporting to:
Chief Growth Officer

This is not a traditional design role.

For an innovative healthcare company that is building ‘the’ health’ platform for Europe, we are looking for a new type of creative professional, someone who combines strong design fundamentals with native fluency in modern AI workflows. This is a Founding Designer role with full ownership of the visual and experiential layer of a fast-scaling, consumer-facing product. You will define and build the entire visual ecosystem - spanning brand, product experience, and marketing, working alongside an existing product designer who focuses on UX and functionality.

• The full visual identity - brand system, design language, and tone.
• Website and landing pages (built independently in Framer or Webflow)
• All growth marketing creative - paid ads, social, campaigns
• Key customer journeys, including onboarding and conversion flows
• Customer-facing communications and experience design across the lifecycle
• High-quality visual and video content (including AI-generated as sets)
• Cross-functional alignment with product, growth and domain experts)
• Continuous iteration across consumer touchpoints and partnerships

This role requires strong B2C experience. You have designed for consumer products and understand how design directly drives acquisition, engagement and retention.

• A T-shaped designer - able to cover a wide surface area while going deep where needed
• Fast and high-quality - able to ship quickly without compromising on taste
• Comfortable designing across the entire customer journey - from ad to product to post-use experience
• Strong in balancing credibility and accessibility in design
• Deeply customer- and product-focused - you design for impact, not just aesthetics
• Highly self-directed - you identify problems and solve them without waiting for briefs

• Figma (expert level) - primary design environment
• Framer or Webflow - able to design, build and publish independently
• Generative AI (images) - fluent with tools like Midjourney, Flux or similar
• AI video tools - e.g. Runway or equivalent
• Video editing - Adobe Premiere, Cap Cut or similar (comfortable with professional-grade footage)
• Advanced prototyping - high-fidelity, interaction-rich mockups
• Strong UX and interaction design fundamentals