Vice President Marketing

VP of Marketing

Location:

Zurich area (hybrid)
· also open to Berlin or London

Contract:

Permanent, full-time

Reporting to:
Chief Growth Officer

We are hiring a Head of Brand / Growth to build and scale an acquisition engine from the ground up.

This is a 0→1 role - ideal for someone who enjoys solving complex growth challenges rather than optimising existing playbooks.

• Lead paid acquisition across key digital channels (e.g. display and search), managing substantial annual budgets
• Build and scale growth loops and campaigns across multiple international markets
• Improve attribution, tracking, and reporting across the full customer journey
• Develop and optimise lifecycle marketing strategies across relevant channels
• Translate customer insights into effective messaging, landing pages, and creative in collaboration with cross-functional teams

• Proven experience scaling paid acquisition on platforms such as Meta, Google, or similar within a startup environment (not agency-side)
• Track record of managing significant performance marketing budgets with full ownership of reporting
• Strong familiarity with analytics and marketing tools, including GA4, GTM, and CRM platforms (e.g. Hub Spot, Salesforce, Pipedrive)
• Understanding of multi-touch attribution tools (e.g. Dreamdata, Hockey Stack or similar) is advantageous
• Experience working on B2C / DTC products with high average order values (4-figure range), or comparable B2B SMB offerings

• Analytical and data-driven, with a strong product-oriented mindset
• Comfortable making decisions with incomplete or ambiguous data
• Focused on customer understanding rather than relying on channel tactics only
• Able to think from first principles and build scalable growth systems
• Highly self-sufficient, with the ability to identify and solve problems independently
• Adaptable, with experience across different companies, products, or growth stages
• Brings 0→1 experience, having built or significantly shaped a growth function from scratch