Responsable Croissance Organique & Recherche IA ; f​/h​/x

Comparis.ch is Switzerland's leading comparison platform. Join us and shape the future of organic growth!

• Develop and manage SEO, GEO, and content strategies for growth.
• Identify growth opportunities through keyword and performance analysis.
• Lead initiatives and optimize landing pages for traffic and conversions.

• Several years of experience in SEO, organic growth, and content strategy.
• Strong analytical skills with a focus on traffic and ROI.
• Proficient in Google Analytics and data visualization tools.

comparis.ch is the leading comparison platform in Switzerland. For 30 years, we have been comparing tariffs and services from health insurers, insurance companies, telecom providers, and banks, as well as offering the largest Swiss online marketplace for cars and real estate. With comprehensive comparisons, we create transparency and help our users make the right decisions for them. With over 80 million visitors per year, we are one of the most frequently used websites in Switzerland.

Four out of five people know us as THE independent comparison platform in Switzerland. Now that we have covered the company part, let's get to the point:
We need your support!

• You will develop and be responsible for our SEO, GEO, and content strategy to drive organic growth across search engines and AI-supported platforms.
• You will identify and prioritise growth potentials through keyword, search intent, competitor, and performance analyses.
• You will lead SEO and GEO initiatives and actively participate in content creation as well as the optimisation of landing pages to increase qualified traffic, leads, and conversions.
• You will work closely with teams from marketing, product, tech, and UX to implement scalable and high-performance solutions.
• You will take on the professional leadership of internal specialists and external agencies, ensuring high-quality implementation with measurable business success.
• You will continuously analyse organic search performance, monitor new developments in AI-supported search, and optimise our strategy based on relevant KPIs and ROI.

• Several years of practical experience in search engine optimisation (SEO), organic growth, and content strategy in the digital environment.
• Profound expertise in technical SEO, content optimisation, search intents, and conversion-oriented landing pages.
• Solid understanding of Generative Engine Optimisation (GEO), AI-supported search, and the evolving role of large language models (LLMs).
• Proven ability to develop strategies, implement them operationally, and achieve measurable results.
• Strong analytical and entrepreneurial thinking with a focus on traffic, lead generation, conversions, and return on investment (ROI).
• Excellent skills in data analysis and data visualisation.
• Practical experience with Google Analytics, Google Search Console, Google Big Query, Google Cloud, Google Data Studio, and Tableau.
• Experience in managing external agencies as well as leading internal specialists professionally.
• Proactive, entrepreneurial, and solution-oriented personality with strong communication skills and high competence in stakeholder management.
• Excellent presentation skills, including experience with tools such as Microsoft PowerPoint.
• Excellent oral and written English skills. Knowledge of German, French, or Italian is a great advantage.

As Lead Organic Growth & AI Search, you have the opportunity to actively shape the future of organic growth at the leading comparison platform in Switzerland. You take responsibility for our SEO, GEO, and content strategy, combining proven search engine optimisation approaches with the new possibilities of AI-supported search. In doing…