Integrated Marketing Manage Cloud & AI

Overview

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy into a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

Within SE&O, the Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

We are looking for a highly motivated I ntegrated Marketing Manager ,responsible for Cloud & AI CMO activities in Switzerland .

The Integrated Marketing Manager (IMM) leads integrated marketing strategies and plans leveraging and scaling global and regional go-to-market approaches and augmenting with local activities to deliver customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expert in your Solution Area, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products.

You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. As a strong advocate for connected sales and marketing, you will partner with the senior leaders in the OU / Subs across Sales and Marketing, helping OU / Sub stakeholders understand the impact marketing is driving and inspiring sellers to take action on marketing signals.

You will work with Integrated Marketers and Marketers across EMEA and as part of your CSA community, contributing to learnings and optimization by leveraging and sharing best practices and providing feedback on learnings from your region.

This role requires an ability to operate in a fast-paced environment and often at times ambiguous. The ideal candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact.

For e.g. AI Tours, strategic programs etc.

This role is flexible in that you can work up to 50% from home.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Required qualifications (RQ) :

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND several years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience in the IT industry in Switzerland

OR equivalent experience

• Integrated Marketing Planning :
  You will define the local solution area marketing plan that leverages regional strategy, execution frameworks and marketing technology to drive business priorities via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused…