Senior Event Marketing Manager

Senior Event Marketing Manager

Department: Partnerships & Media

Employment Type: Permanent - Full Time

Location: Zurich

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Join the team and support us on our mission.

The Senior Event Marketing Manager is responsible for creating and executing strategic, high-impact, end-to-end marketing campaigns to meet and exceed the objectives of the relevant assigned FIFA Competitions, such as FIFA World Cup, FIFA Club World Cup, FIFA Champions Cup, and other ancillary special projects, where relevant. This position focuses on women tournaments, with close liaison with FIFA’s local subsidiaries or tournament local organizing committees.

These are your key tasks:

• Define, lead, own and manage comprehensive GTM multi-channel marketing plans (in close liaison with the digital marketing, ticketing, comms and BI teams) aligned with specific assigned FIFA Competitions. to support strategic goals to drive awareness, attendance, engagement and retainment.
• Provide strategic direction and consultancy for competition stakeholders including but not limited to ticketing, hospitality, licensing & retail, broadcast services, partners (Media, sponsors and licensees), local FIFA subsidiaries, local organising committees, and host cities.
• Lead mentor, and train project teams, including marketing specialists, for improving team capabilities.
• Develop and facilitate both cross cultural and sector tactical and long-term strategical promotional partnerships with partners and third parties for mutual benefit.
• Develop clear, concise and inspirational briefs to key support functions, freelancers, agencies, and team members.
• Develop launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi-stage global and localised awareness and tournament related sales campaigns.
• Provide strategic input into Influencer and AAA Talent Management programmes.
• Become an expert in FIFA event marketing milestone planning and challenge the status quo and norm with new and creative marketing milestone concepts to ensure amplification and data capture.
• Connect, engage and inspire fans and consumers with FIFA’s event products, bespoke events and brands.
• Provide stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities.
• Identify, define, communicate, and monitor KPIs.
• Establish and cultivate relationships with key event organisers, functional areas, and all relevant internal and external stakeholders. Where relevant, provide operational support to Event Marketing initiatives.
• Brief, guide, manage, challenge marketing consultants and agencies, including overseeing project budget, manage vendor/agency relationships, and negotiate contracts to maximize ROI.
• Lead, guide and support FIFA’s local subsidiaries or tournament local organizing committees, where relevant.
• Set best in class standards, processes and modus operandi that will guide and inspire future tournaments and events.

We work hard at FIFA.
We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:

• Minimum of 7 years of experience in a Marketing/Communications role or other demonstrable relevant position
• Proven track-record in managing complex projects and multiple stakeholders
• Experience in the Sports, Events or Entertainment industry (in-house, agency) is an advantage
• Bachelor’s degree or similar higher education in Marketing, Communications or other relevant field
• Solid and demonstrable marketing expertise, preferably in the sporting, and/or entertainment industry
• Solid understanding of the media landscape
• Fluent in English, with excellent English writing and presentation skills
• Proficiency in any other language is an asset
• Proficient in Office suite and cloud-based productivity tools
• Good knowledge of project management…