Senior) Growth Marketer – E-Commerce

Job Description Location

• Zurich:
  Sonnentalstrasse 21, 8600 Dübendorf (Hybrid – 4 days in the office)
• Berlin:
  Erkelenzdamm 11-13, 10999 Berlin (Hybrid – 3 days in the office)

Pflegewegweiser, part of the Entyre Group, is one of the fastest-growing health-tech scale-ups in Switzerland and the US — 500+ employees, locations from Zurich to Boston, and a mission that truly matters: helping people live independently  make sure families are compensated for caring for their loved ones, and supply them with the homecare products they rely on every day.

Pflegewegweiser Shop is a startup within this scale-up. We're building an e-commerce business from the ground up. That means: no legacy accounts to inherit, no 40-page media plans, and no waiting three quarters for your test to go live. You launch it, you own it, you read and interpret the numbers, and you act accordingly.

The paid engine. You own Google Search, Shopping, and PMax end-to-end — from campaigns to assets to budget. You run the Merchant Center and the shopping feed like they're yours — because they are: clean data, healthy diagnostics, well-maintained feeds.

Meta & creatives. You plan, launch, and optimize our Meta campaigns. You drive the creatives that feed them — static and video — from in-house production to briefing and directing agencies. You know a winning ad isn't luck, it's a testing pipeline.

Funnels. You build marketing funnels across the entire customer journey and continuously optimize them — from first click to repeat purchase.

Growth sprints. You design experiments that open up new growth opportunities beyond day-to-day optimization. You find the growth opportunities we haven't identified or tapped yet.

New bets. You develop new business models together with the Head of E-Commerce, stress-test them, and make them better — expanding what the shop can be.

The setup. You question existing setups and processes, iterate on them, and make them better. If something is slow, manual, or "just grew that way," you challenge it.

The shop. You help improve the shop experience, drive e-commerce sales, and elevate the customer experience — your insights and improvement suggestions can be implemented quickly and directly to give our customers a better experience.

The numbers. You analyze marketing and sales KPIs to find growth opportunities and efficiencies. Your analysis doesn't just go into a report — it directly influences our spending and budget allocations.

• 3+ years of marketing experience, preferably at a startup, scale-up, or agency
• Hands-on experience with paid campaigns on Google Ads and Meta — you've set up and optimized campaigns yourself, not just watched a dashboard
• A data-driven understanding of marketing and e-commerce KPIs — comfortable with reporting and able to move quickly from raw data to an actionable recommendation
• Ownership from day one — you'd rather build the process than wait for one
• Comfort with ambiguity and a healthy balance between speed and quality
• German and English

• Experience with Google Merchant Center and shopping feeds
• Familiarity with Shopify or a comparable e-commerce platform
• Basic creative skills (Canva, Cap Cut, Figma, video production) and experience briefing creative agencies
• Knowledge of A/B testing, CRO, and funnel analytics
  
  An affinity for healthcare/homecare — or the curiosity to dive deep

0 to 1, for real. You build the growth engine instead of waiting for someone else to.

Direct line to leadership. You report to the Senior Growth Manager and work closely with the Chief Business Development Officer. Short paths, fast decisions, no bureaucracy. You learn fast, get direct feedback, and quickly gain ownership of your own topics and areas of…