Paid Social Specialist

Zurich Office

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.

• The working language of our office is English and only CV's submitted in English will be considered.

• Creative Production & Automation:
  Design, build, and manage dynamic ad templates and creative assets within Smartly.io, ensuring scalable and on‑brand ad production across Meta, Tik Tok, Snapchat, Reddit, and other paid social platforms.
• Dynamic Ad Personalisation:
  Leverage Smartly.io's creative automation capabilities to produce personalised, data‑driven ad variations at scale — tailoring messaging, visuals, and formats to specific audiences and markets.
• Creative Strategy:
  Collaborate with marketing and brand teams to translate campaign briefs into compelling visual concepts and ad formats that drive performance and align with EF's brand identity.
• Template Management:
  Build, maintain, and continuously improve a library of reusable ad templates within Smartly.io, adapting them for different languages, markets, and campaign objectives.
• Testing & Iteration:
  Design and execute structured creative A/B and multivariate tests across ad formats, visuals, copy variations, and audience segments to identify top‑performing creative combinations.
• Creative Performance Analysis:
  Monitor creative‑level performance data, identifying trends and insights to inform design decisions and optimise future ad production.
• Cross‑Team
  
  Collaboration:
  
  Work closely with paid social campaign managers, creative, and analytics teams to ensure creative assets are aligned with campaign goals and launch accurately and on schedule.
• Reporting:
  Contribute to weekly and monthly performance reviews with creative‑level insights, learnings, and recommendations for continuous improvement.
• Brand & Policy Compliance:
  Ensure all creative assets comply with platform specifications, data privacy regulations, and EF brand guidelines across all markets.

• Experience:
  
  At least 2 years of experience in paid social creative production or performance design, with hands‑on expertise in Smartly.io or a comparable creative automation platform.
• Smartly.io Proficiency:
  Deep working knowledge of Smartly.io's creative tools, including dynamic templates, feed‑based personalisation, and automated creative workflows.
• Design
  
  Skills:
  
  Strong visual design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, with a keen eye for creating compelling, platform‑native ad creatives.
• Performance Mindset:
  Ability to balance creative quality with performance objectives — understanding how design choices impact CTR, engagement, and conversion, and using data to drive creative decisions.
• Platform Knowledge:
  Familiarity with ad specifications and creative best practices across Meta, Tik Tok, Snapchat, and Reddit.
• Cross‑functional Communication:
  Excellent communication skills, with the ability to present creative concepts and performance insights clearly to both creative and marketing stakeholders.

• Discounts on EF programs for Staff, Friends, and…