Global Marketing Director; m​/f​/d; Aura Reality

AURA Reality, part of Hexagon, is shaping the next generation of medical-aesthetic and health intelligence technologies. We combine advanced imaging hardware, AI-enabled software and evolving health data capabilities to build a platform that helps clinicians and patients better understand, measure and improve aesthetic and wellbeing outcomes.

Our roadmap expands in stages, evolving from high-precision aesthetic insights to broader, longitudinal health intelligence. We are driven by curiosity, rigor and innovation, grounded in the belief that the future of wellbeing will be proactive, data-informed and deeply human.

As Global Marketing Director (m/f/d), you will own AURA’s global marketing strategy, budget, team and external partner ecosystem as part of the broader commercial strategy. You will build the brand and category globally while creating a social-first, performance-led growth engine that connects customer insight, content, media, demand generation and revenue.

You will lead a focused international marketing team and work closely with senior leaders across Sales, Product, Clinical Partnerships and Go-to-Market Engineering to drive growth across established and new markets.

• Define AURA’s global brand, segmentation, positioning and communication strategy across key customer groups
• Build a social-first growth engine across organic content, paid social, creators, KOLs and campaign creative
• Translate customer insight, technical capabilities and clinical evidence into clear, credible and differentiated propositions
• Lead global product and launch marketing, including a major product release planned for 2027
• Build the global Sales Toolbox and shape the Sales Academy in close partnership with Sales leadership
• Develop a repeatable market-launch playbook across Europe, the Americas and Asia while balancing global consistency with local relevance
• Lead, coach and develop the international marketing team and manage AURA’s creative, social and performance partners
• 10+ years of progressive marketing experience, including global or regional responsibility and meaningful people leadership
• Proven track record building or scaling a social-led demand engine across organic content and paid distribution
• Strong creative judgment with the ability to shape compelling content, briefs and campaigns and understand what makes them effective
• Strong foundations in customer insight, segmentation, positioning and communication strategy
• Experience marketing high-consideration products through professional, practitioner or similarly complex channels
• Proven experience with sales enablement and close collaboration with commercial teams
• Experience selecting and leading agencies, creators and specialist partners across multiple markets
• Hands-on, commercially minded leadership style with the ability to move confidently between strategy, customer insight, creative, performance and execution
• Build a new category at the intersection of technology, aesthetics and health intelligence
• Shape a global brand and marketing engine from an early stage
• Work directly with senior leaders across Sales, Product and Clinical Partnerships