Channel Communications Manager

Summary

The people here at Apple donʼt just build products - they craft the kind of wonder thatʼs

revolutionised entire industries. Itʼs the diversity of those people and their ideas that inspires the

innovation that runs through everything we do, from amazing technology to industry-leading

environmental efforts. Join Apple, and help us leave the world better than we found it.

Appleʼs Sales organisation generates the revenue needed to fuel our ongoing development of

products and services. This in turn, enriches the lives of hundreds of millions of people around

the world. Our sales team, in many ways, is the face of Apple to our largest customers. In this role, you will be in a key position to fully take advantage of our products and the huge interest for Apple in the local market to drive our sales to the next level.

We are looking for a Channel Communications Manager based in Zurich, reporting to the Channel Communications Leader DACH. You will manage channel communications for Retail partners, Apple Premium Resellers (Apple Monobrand) and distributors in Switzerland — putting you in a key position to drive sales growth through impactful partner marketing.

Sitting within Appleʼs Channel Sales organisation, this is a highly collaborative and visible role. You will work across country teams, partners and Apple’s European organisation, building a broad network at many levels. It requires proven marketing expertise, demonstrated commercial mindset and the ability to negotiate effectively with stakeholders in all organisational levels.

You will manage direct relationships with key partners: consumer electronic retailers, Apple Premium Resellers and distributors in Switzerland. Working closely with sales and central teams, you will plan, execute and evaluate channel marketing activities and establish C-level alignment on long-term and quarterly marketing plans.

• Build annual marketing plans with key partners, ensuring alignment with overall sales strategies and focus areas.
• Manage the quarterly investment process end to end — from budget planning through omnichannel campaign execution to ROI analysis — in close collaboration with finance and sales.
• Work to constantly improve partners marketing efforts with a data-driven approach considering, e.g. ROI analysis and A/B testing and guide partners to build online capabilities that improve omni-channel experience and drive sales.
• Help partners manage and optimise customer relationships using CRM systems and tools — defining metrics, implementing strategies, analysing data and generating actionable insights to improve engagement and retention.
• Educate partners on Apple's marketing assets, guidelines and product launch communications.
• Present marketing activities and results to C-level audiences — both at partners and internally — to secure buy-in, budget allocation or evaluate performance.
• Monitor market trends, competitor activity, and shopper insights to inform business decisions.

• Min. 6 years of experience in a marketing/advertising agency or in-house marketing communications organisation, with hands-on multi-market campaign delivery and extensive digital marketing experience.
• Proficiency across digital platforms — social, eCRM, content, performance marketing, digital in-store — and media planning, covering the full customer journey.
• Experience in the consumer electronics industry, ideally across the DACH markets.
• Experience in CRM from strategy through execution and performance analysis, including app-based channels and push notification strategies alongside traditional eCRM.
• Strong working knowledge of AI tools and their application in marketing.
• Data-driven with proven analytical skills; proficient in site…