Channel Communications Manager

Summary

The people here at Apple donʼt just build products - they craft the kind of wonder thatʼs revolutionised entire industries. Itʼs the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Appleʼs Sales organisation generates the revenue needed to fuel our ongoing development of products and services.

This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, in many ways, is the face of Apple to our largest customers. In this role, you will be in a key position to fully take advantage of our products and the huge interest for Apple in the local market to drive our sales to the next level.

You will manage direct relationships with key partners: consumer electronic retailers, Apple Premium Resellers and distributors in Switzerland. Working closely with sales and central teams, you will plan, execute and evaluate channel marketing activities and establish C-level alignment on long-term and quarterly marketing plans.

• Build annual marketing plans with key partners, ensuring alignment with overall sales strategies and focus areas.
• Manage the quarterly investment process end to end — from budget planning through omnichannel campaign execution to ROI analysis — in close collaboration with finance and sales.
• Work to constantly improve partners marketing efforts with a data-driven approach considering, e.g. ROI analysis and A/B testing and guide partners to build online capabilities that improve omni-channel experience and drive sales.
• Help partners manage and optimise customer relationships using CRM systems and tools — defining metrics, implementing strategies, analysing data and generating actionable insights to improve engagement and retention.
• Educate partners on Apple's marketing assets, guidelines and product launch communications.
• Present marketing activities and results to C-level audiences — both at partners and internally — to secure buy-in, budget allocation or evaluate performance.
• Monitor market trends, competitor activity, and shopper insights to inform business decisions.

• Min. 6 years of experience in a marketing/advertising agency or in-house marketing communications organisation, with hands-on multi-market campaign delivery and extensive digital marketing experience.
• Proficiency across digital platforms — social, eCRM, content, performance marketing, digital in-store — and media planning, covering the full customer journey.
• Experience in the consumer electronics industry, ideally across the DACH markets.
• Experience in CRM from strategy through execution and performance analysis, including app-based channels and push notification strategies alongside traditional eCRM.
• Strong working knowledge of AI tools and their application in marketing.
• Data-driven with proven analytical skills; proficient in site analytics, campaign analytics and data-informed decision-making.
• Ability to inspire, influence and collaborate across functions and organisational levels.
• Fluent in German and English. French and/or Italian is a benefit.

• BS/BA degree

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

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