Senior Expert Marketing Effectiveness and Performance ; f​/m​/d

Senior Expert Marketing Effectiveness & Performance

At Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let’s shape the future of wealth management together. The Senior Expert Marketing Effectiveness & Performance is responsible for measuring, optimising, and continuously improving the effectiveness of advertising and marketing activities. The role ensures that campaigns are aligned with business objectives, delivers actionable insights to stakeholders, and drives a culture of data-driven decision-making.

• Define campaign objectives, KPIs, and measurement frameworks
• Measure campaign effectiveness and ROI
• Generate actionable insights and recommendations
• Lead performance reporting and dashboards
• Drive test-and-learn and continuous improvement
• Influence decision-making through evidence-based recommendations
• Collaborate across marketing teams and agency partners

Education:

• Bachelor’s degree in:
  Marketing, Digital Media, Analytics, Business Administration or a related field

Additional qualifications in Marketing Analytics, Data Science, Market Research, or Digital Marketing are an advantage

Fluent in English, German is a plus

Experience:

• 8-10+ years in marketing effectiveness, analytics, or performance marketing
• Proven experience in building and institutionalising marketing effectiveness capabilities
• Proven experience in developing measurement frameworks
• Experience measuring integrated campaigns
• Ability to influence senior stakeholders
• Experience in financial services or premium brands preferred

• Expertise in marketing effectiveness measurement and campaign performance evaluation
• Strong analytical and data interpretation skills
• Experience with analytics, visualisation, and reporting tools (e.g., Adobe Analytics, Google Analytics, Tableau)

• Strategic thinker with a hands-on approach
• Strong stakeholder management and communication skills
• Collaborative and influential across functions
• Results-oriented, proactive, and accountable
  
  About Julius Baer

  The international reference in wealth management Julius Baer is the leading Swiss wealth management group. We focus on servicing and advising sophisticated private clients from around the world, taking into account what truly matters to them – in their business and personal life, today and for future generations. Headquartered in Zurich, we are present in around 60 locations worldwide, including Dubai, Dublin, Frankfurt, Geneva, Hong Kong, London, Lugano, Luxembourg, Madrid, Mexico City, Monaco, Mumbai, Santiago de Chile, Shanghai, Singapore, and Tel Aviv.

  Why
  
  join Julius Baer?
  • Employees enjoy the benefits of a global company with the support and collegiality of a much smaller one.
  • We are growing quickly, but we remain dedicated to maintaining our accessible structure with flat hierarchies, and approachable and supportive leaders.
  • With offices around the world, we offer an international and stimulating work environment and the opportunity to work with a diverse team of highly motivated colleagues, bringing the best of the bank to our clients.
  • Our core values of Care, Passion, and Excellence define the tone of how we interact with each other and our partners.
  • We believe in continuous learning as a company and as individuals, which is why we put a focus on the health and well-being of our employees and offer flexible working options, a wide array of benefits, and extensive career development programmes.

  For more information visit  or contact us via the Contact Form.