Head of Marketing

Your Growth Unleashed
Where your journey begins and your potential shines

At Synpulse, we don’t just consult, we transform. As a leading global management and technology consultancy with Swiss roots, we empower financial institutions to navigate change and seize new opportunities. Since 1996, we've been shaping the future of financial services by delivering cutting-edge expertise in strategy, operations, and technology to banks and insurers worldwide.

What sets us apart is our people. At Synpulse, we cultivate a collaborative, high‑impact culture where initiative and creativity are valued. With 21 offices across Europe, the Americas, and Asia‑Pacific, we bring together diverse perspectives and talents. We believe innovation thrives where everyone feels they belong and can contribute.

Our core values –
Embrace, Drive, Achieve – shape how we work and evolve. We don’t just offer jobs, we offer the chance to develop, make an impact, and be part of a team that’s redefining the future of financial services.

Your Growth Unleashed
Where your journey begins and your potential shines

The global Head of Marketing sets the strategic direction for Synpulse’s global Marketing unit and leads its international team. The role translates business strategy and Market Practice priorities into a coherent global go‑to‑market agenda for all Synpulse brands, with consistent standards, disciplined portfolio choices and measurable commercial contribution.

The role leads the three‑level Marketing operating model: global steering, Market Practice business partnering, and regional or local activation. It provides direction to the Deputy Head of Marketing, Marketing Business Partners and activation specialists, while working closely with Market Practice leaders, regional and local leadership, Global Communications, and Design Services.

This is an enterprise leadership role with responsibility for quality, consistency, AI‑enabled capability building, performance transparency and the continued development of an inclusive, effective global Marketing team.

• Senior leadership experience with accountability for an international marketing team operating across multiple regions, cultures and time zones.
• Strong people leadership capability, including developing talent and creating accountability across distributed teams.
• Experience leading through change, ambiguity or operating‑model transition while sustaining delivery and team engagement.

• Broad business-to-business marketing expertise, with the judgement to shape integrated marketing programmes across content, channels and demand generation to support commercial growth.
• Strong understanding of proposition‑led and account or segment‑based marketing planning in a professional services, technology or other complex B2B environment.
• Ability to connect commercial objectives to marketing activity and establish meaningful performance measures, dashboards and return‑on‑investment discipline.
• Experience governing a global portfolio and budget, making transparent prioritisation decisions and redirecting resources based on strategy and performance.
• Good understanding of marketing technology, automation, data and practical AI enablement.
• Track record of building or repositioning a B2B brand, with a clear and differentiated narrative carried across markets.
• Deep hands‑on background in integrated B2B campaigns, having personally planned and run multi‑market campaigns, from strategy, messaging and channel planning through to regional activation, before leading teams that do.
• Demonstrated building a modern marketing stack (CRM, automation, analytics and attribution) and embedding AI into marketing workflows, with measurable gains in speed, quality or…