Head of Marketing

Description

At Synpulse, we don’t just consult, we transform. As a leading global management and technology consultancy with Swiss roots, we empower financial institutions to navigate change and seize new opportunities. Since 1996, we've been shaping the future of financial services by delivering cutting-edge expertise in strategy, operations, and technology to banks and insurers worldwide.
What sets us apart is our people. At Synpulse, we cultivate a collaborative, high-impact culture where initiative and creativity are valued. With 21 offices across Europe, the Americas, and Asia-Pacific, we bring together diverse perspectives and talents. We believe innovation thrives where everyone feels they belong and can contribute.
Our core values –
Embrace, Drive, Achieve – shape how we work and evolve. We don’t just offer jobs, we offer the chance to develop, make an impact, and be part of a team that’s redefining the future of financial services.

The global Head of Marketing sets the strategic direction for Synpulse’s global Marketing unit and leads its international team. The role translates business strategy and Market Practice priorities into a coherent global go-to-market agenda for all Synpulse brands, with consistent standards, disciplined portfolio choices and measurable commercial contribution.

The role leads the three-level Marketing operating model: global steering, Market Practice business partnering, and regional or local activation. It provides direction to the Deputy Head of Marketing, Marketing Business Partners and activation specialists, while working closely with Market Practice leaders, regional and local leadership, Global Communications, and Design Services.

This is an enterprise leadership role with responsibility for quality, consistency, AI-enabled capability building, performance transparency and the continued development of an inclusive, effective global Marketing team.

• Establish and communicate strategic direction and operating principles for the global Marketing team, ensuring alignment with Synpulse’s strategy and Market Practice model.
• Act as a strategic adviser to Market Practice and business leaders on propositions, target segments, buying centers and go-to-market choices, constructively challenging priorities where required.
• Build Marketing’s strategic dialogue with the business, ensuring that Market Practices are treated as primary internal customers who rely on Marketing for lead generation.
• Translate business objectives and propositions into an annual Marketing plan, with clear priorities, core themes, activation focus areas and success measures. Balance strategic value, commercial impact, capacity, budget and regional relevance.

• Create transparent Marketing activity portfolio and KPI dashboard, with success measures grouped by Market Practice and consistent tracking of engagement, lead generation, conversion support and return on investment.
• Lead annual and quarterly planning and budgeting with Market Practice leadership, resolving conflicts and shifting investment when priorities or performance change.
• Provide performance transparency to senior leadership, identifying outcomes, risks, and trade-offs.

• Own campaign methodology, content standards, Marketing channels and the website, ensuring consistent quality and effective execution across markets.
• Define standards and governance that connect global with regional and local activation, localisation and language adaptation.
• Advance Marketing technology, AI enablement, automation and dashboarding to improve…