Director of Product Marketing

EF Language Abroad has three business units (Products) that people around the world have been experiencing for more than 65 years:
Language Travel, Academic Year Abroad and International Language Schools, and we are looking for a Director of Marketing to help them grow.

This role exists at the intersection of art and spreadsheet. This role is about helping us find as many customers as possible and it isn't a role for someone who wants to maintain the status quo. It's for someone who sees a crowded market and thinks "I know how to cut through this”. Someone who finds genuine joy in turning complexity into clarity.

Someone who wants to grow grow grow.

This role sets and drives the marketing strategy for the Academic Year Abroad portfolio, translating global direction into locally relevant plans in partnership with markets. It aligns and mobilizes Product, Sales, Central Creative and Digital teams to deliver those plans, setting priorities, directing resources and owning results.
You'll own the go-to-market strategy for our most exciting growth bets. That means getting deep into the minds of our customers, wrestling with market data until it tells you something genuinely interesting, and translating all of it into marketing that's better than what's out there.

You’ll report to the Product Head with a dotted line to EF Language Abroad's Head of Marketing, and partner closely with the product’s Sales and Marketing Directors across our global markets. Your inner circle will include our key leaders in EF Language Abroad’s Central teams including our VP of Digital Marketing, Creative Director, and Director of Product Development. These people are the ones who will help you turn a sharp brief into something that actually moves people (and moves the business).

You toggle effortlessly between instinct and analysis. You brief like a strategist and think like a storyteller. You believe that good marketing does not interrupt people, it attracts them.

Still nodding? Then read on…

• Establish and nurture partnerships
  with the Product Heads as well as Language Abroad’s Central Creative Studio and Digital Marketing Team and lead all product marketing efforts to ensure on-brand localization of both product and central marketing effort and strategies.
• Build and foster collaboration with markets, sales, central creative, central marketing, technology, and product development teams to deeply understand what we sell and who we sell it to.
• Drive Positioning & Messaging
  by owning the global positioning framework and messaging hierarchy across the Product’s full program and destination portfolio.
• Define and champion a distinctive value proposition for Academic Year Abroad that clearly sets the program apart from competing options. Bring to life the benefits of developing language fluency through living abroad, including personal growth, independence, connection, and future opportunities, and support the story with compelling, audience-relevant proof points.
• Lead Go to Market (GTM) strategy for all launches, expansions, and updates; build scalable GTM playbooks with built-in local adaptability.
• Champion Customer & Market Intelligence by owning the voice of customer, competitive insights, and the feedback loop between markets and the product roadmap. Turn research, customer feedback and journey data into action, testing and refining messaging and experiences, then translating the insights into recommendations that shape the product roadmap and local market plans.
• Partner with Product Heads and Sales Management on Commercial Enablement
  , creating and maintaining sales tools, training, and enablement of materials for commercial and local marketing teams.
• Own Audience &…