E-Commerce & CRM Manager; Shopify & Klaviyo

Dagsmejan is a Swiss sleepwear brand combining science-based innovation, premium natural materials and Swiss design to improve sleep quality and recovery.

Today:

• We serve customers in 100+ countries
• We've helped 200,000+ people sleep better
• Our products are internationally recognised for innovation and performance
• Professional sports teams and athletes worldwide wear Dagsmejan to optimise recovery
• Over 80% of our turnover comes from direct-to-consumer channels

We are a focused, fast-growing brand with a strong emphasis on quality, consistency and long-term brand building.

Dagsmejan is a Swiss sleepwear brand combining science-based innovation, premium natural materials and Swiss design to improve sleep quality and recovery.

Today:

• We serve customers in 100+ countries
• We've helped 200,000+ people sleep better
• Our products are internationally recognised for innovation and performance
• Professional sports teams and athletes worldwide wear Dagsmejan to optimise recovery
• Over 80% of our turnover comes from direct-to-consumer channels

We are a focused, fast-growing brand with a strong emphasis on quality, consistency and long-term brand building.

We're looking for a hands-on E-Commerce & CRM Manager to take ownership of the day-to-day management and continuous improvement of our online store and email marketing.

You’ll ensure our Shopify store delivers an excellent customer experience, our campaigns and product launches are executed flawlessly, and our Klaviyo email marketing drives engagement, retention and revenue.

This is an operational and commercially focused role for someone who enjoys working directly in Shopify and Klaviyo, pays attention to details and takes pride in getting things right.

We’re not looking for a developer or a strategy-only manager. We’re looking for someone who can independently manage, execute and improve our e-commerce and CRM activities.

• Own the day-to-day management of our Shopify store, ensuring content, products and promotions are accurate and up to date
• Manage product and collection pages, navigation, merchandising and campaign landing pages
• Set up and execute seasonal campaigns, product launches, promotions and other commercial activities
• Ensure a consistent and high-quality shopping experience across markets, languages and devices
• Identify and implement improvements to website usability, conversion and customer experience
• Monitor website performance, identify issues and coordinate with external developers or technical partners when needed
• Work closely with the marketing and product teams to ensure timely and accurate campaign execution

• Manage the operational execution of email marketing campaigns in Klaviyo, including setup, segmentation, testing and scheduling
• Build, maintain and optimise automated email flows across the customer lifecycle
• Work with our content and design teams to turn campaign concepts into engaging, well-executed emails
• Manage customer segmentation and targeting to improve relevance, engagement and retention
• Monitor email performance, analyse results and recommend improvements
• Ensure accurate implementation and quality control across languages and markets
• Continuously improve email journeys to support customer lifetime value and repeat purchases

• Track and analyse key e-commerce and CRM metrics, including conversion rate, email revenue, engagement and retention
• Identify opportunities to improve website and email performance through testing and optimisation
• Support A/B testing of website elements, email campaigns and customer journeys
• Ensure high standards of accuracy, consistency and quality across all customer…