Regional Manager Eastern

Territory: covers key cities including Utrecht, Amersfoort, Almere, Hilversum, Arnhem, Nijmegen, Apeldoorn, Zwolle, Deventer, Enschede, and Hengelo.

The aim of a Regional Manager position is to act as the link between the Kelly Deli back office, retail partners and our points of sales. This position is responsible for managing and developing a portfolio of points of sales to ensure operational excellence throughout their network. Reporting to the Head of Regional Manager’s, you will be targeted on driving like-for-like sales performance as well as building consistently strong relationships with both franchise partners and retail stores that we operate within.

Using internal tools and resources, you should have an acute business acumen when it comes to analysing stats and figures, identifying weak areas and sensing the opportunity for growth and improvement within your allocated region.

Department – Regional Management.

Reporting to – Head of Regional Management

Direct reports – None

Working with (external and internal relationships) – Franchise Partners, Retail Partners, Head of RM, Country Manager, Quality, Marketing, Finance, Partnership, Owned Kiosks

80% of time will be based in the field supporting point of sales – travel by car, train and plane could be required at any time. Depending on the geography of your region you may stay one or two nights per week away from home.

• Guarantee performance delivery of individual points of sale in your region
• Coach and support your region of franchise partners to operate in the most cost-efficient way possible and to deliver maximum profitability for their business
• Implement company policy, quality standards, group marketing initiatives, as well as the regulatory and legal procedures on the region.
• Ensure information is clearly communicated between Kelly Deli head office and sales outlets, give meaning to the objectives and plans commercial / marketing / quality.
• Ensuring the customer satisfaction of our consumers is key and is at the heart of point of sale actions.
• Being the key contact for the retailer at local and regional level.
• Responsible for the renewal of existing contract with the retailer
• Be a source of information on new retail concepts, developments in the retail sector and competitors.
• Be a brand ambassador for Kelly Deli, representing the business.

• To drive sales revenues by detailed management of all kiosk KPIs to include:
• L4L performance metrics – total revenue
• Range / variety analysis and implementation of correct product mix
• Waste management to maximize product availability
• Track TOP 20 best sellers availability
• Production plan usage and product plan compliance
• Average transactional value
• Marketing campaign participation results >90%
• Check the quality of products (Visual and Weight)
• Check the respect of the recipes (Weight) to control COGS
• Control the hygiene basics rules during your visit
• Establish pro-active sales activities in all kiosks within their region such as: 2 tastings per day, plus high levels of customer interaction at all times, and create sales training programme for partners.
• Organise internal sales competitions to increase partner engagement of sales measurement and activities.
• Ensure all Franchise partners have completed sales and customer experience and tasting training on the e-learning platform.

• General business updates with retail partner management to define (overall picture, sales, marketing, quality, NPD, company initiative, action plan of the kiosk and retailer issues).
• Conduct one/ two retailer business reviews per year per retailer and create a follow-up action plan.
• Be the…