EU Business School, Switzerland & Online Globally:
Earn an internationally-accredited bachelor degree in Leisure and Tourism Management while experiencing life in Switzerland! With With a campus in Geneva, EU Business School Switzerland provides a range of undergraduate and graduate degrees in business, finance, and management. Taught entirely in English, our BA in Leisure and Tourism Management aims to prepare you to work in diverse sectors of the tourism and travel industry - the fastest-growing industry in the business world. Email: Contact us belowBachelor of Arts in Leisure & Tourism Management Degree - Taught in English
Course Duration: 3 years / 6 semesters. Academic semesters start in October, February, June and August.
Designed to provide you with a solid foundation in the theory and practice of tourism management, this program includes courses in tourist destination management, geography of tourism, recreational facilities management, tourism and public policy, tourism and the environment, wildlife tourism, urban tourism, and the legal aspects of recreation and tourism.
Internships are also available.
- Semester 1:
Foundations of Business Management; IT Software for Business; Writing Communication Skills; Marketing Management; Accounting I; Elementary Calculus; Microeconomics; Environmental Sustainability; Seminars / Industrial Visits
- Semester 2:
Oral Communication Skills; Business Law; Ethics in Business; Applied Management Statistics; Advertising, Media & Branding; Accounting II; Mathematics of Finance; Macroeconomics; Seminars / Industrial Visits
- Semester 3:
Human Resources Management; Business Finance I; Strategic Marketing; Entrepreneurship & New Venture Creation; Management Information Systems; Production Management; Cross-Cultural Business Issues; E-Business; The Business of Tourism; Seminars/Industrial Visits
- Semester 4: Business Finance II; Financial Markets; Global Economics; Consumer Behavior; Social Media Marketing; Sales & Purchasing Management; Service Management; Event & Conference Management; Cultural Heritage; Seminars/Industrial Visits/Thesis Seminar
- Semester 5:
Financial Statement Analysis; Small Business Management; Global Business; Corporate Finance; Negotiation; Tourism Marketing; Industrial Marketing; Sustainable Tourism: Policies & Ethics; Hospitality Management; Seminars/Industrial Visits/Thesis Seminar
- Semester 6:
Budgeting & Control; Strategic Management; Organizational Communication; Cases in Tourism; Cases in Marketing; Financial Management in Tourism; International Operations Management; Quality Management; Leisure & Recreational Management; Thesis Seminar; Final Case: Marketing; Final Case: Leisure & Tourism Management; Thesis
Summer Fast-Track Available:
You can complete your undergraduate studies in just two years if you participate in two intensive summer semesters.
Campus Exchange Programs:
You can transfer to any of our main campuses (Munich, Germany; Barcelona, Spain; Geneva, Switzerland) after any completed semester. We also offer exchange programs with a long list of other universities around the world.