Assistant Director of Sales - MICE

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At all times strive to represent The Fullerton Ocean Park Hotel Hong Kong in a professional, courteous, efficient manner

Identify and develop strong relationships with key clients, industry partners and tourism organization to ensure strong business return and an optimum reputation across the industry

Responsible for developing new MICE markets, formulating business plan and packages to maximize MICE revenues as well as achieve sales targets

Develop and implement short and long-term sales strategies for the MICE business

Tactical sales plans and promotional activities are implemented, and results are monitored and achieved

Maximize occupancy for rooms and hospitality spaces, associated yields and market profile for the hotel

Provide market intelligence on booking trends, customer feedback and competitor activity

Handles budgets for sales activities and promotions

Identify market needs and trends in MICE market, define the target markets and review the competitors on activities, strategies and promotion

Conduct site visits, FAM trips, sales trips and trade shows as required based on business requirements and pro‑active targets to maintain a high level of exposure for the hotel in all markets

Bachelor’s degree in Hotel Management, sales, marketing or related discipline

Minimum 6 years of experience working in a 5‑star hotel in a similar role

In‑depth MICE knowledge and possess well‑established relationship with MICE organizers

Proficiency in communication skills and fluency in both oral and written English, Cantonese and Mandarin

Demonstrated leadership competencies

A self‑starter who is highly driven, goal‑oriented and adaptable to change

Excellent interpersonal skills, negotiation skills, influencing skills and networking abilities

Competitive remuneration package and career advancement opportunities will be offered to the right candidates. Interested parties should apply with full resume, expected salary and contact details to:
Human Resources Department, The Fullerton Ocean Park Hotel Hong Kong, 3 Ocean Drive, Aberdeen, Hong Kong or via email f .

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