Admissions Counselor

ACU is affiliated with the fellowship of the Church of Christ. This position requires the employee to be a professing Christian and to be willing to support the Christian mission of ACU. The Admissions Counselor at Abilene Christian University is responsible for recruiting and enrolling prospective undergraduate students by managing a designated territory and building strong relationships with students, families, and high school partners.

This role involves travel, personalized outreach, application review, and event participation to guide students through the admissions process and support enrollment goals. The ideal candidate is a strong communicator, highly organized, and committed to ACU's mission and Christian values.

Responsible for recruiting students from assigned regions or target audiences and achieving enrollment goals in academic quality and diversity. Assist and/or coordinate special recruiting events on and off campus, including evenings and weekends when necessary, and as assigned by the Director of Admissions. Responsible for supporting the Enrollment Services Team including but not limited to: admissions/financial aid visits with prospective families, campus tours when needed, calling students/ families, receiving inbound calls, and other duties as assigned by the Director of Admissions.

Responsible for recruiting students from assigned regions or target audiences and achieving enrollment goals in academic quality and diversity. Analyze market data to help develop successful recruiting strategies to achieve enrollment goals within assigned territory or audience. Achieve monthly and yearly goals for applicants, admits, visitors, and confirmed students. Advise prospective students and their families of admission requirements and financial aid process and status.

Manage daily correspondence with prospective students and parents through telephone, e-mail, text, and mail. Implement targeted calling/e-mail/mail campaigns and achieve weekly contact and activity goals. Maintain consistent personal communication with prospective students and parents. Meet with prospective students or groups visiting campus. Conduct affordability conversations with families after receiving their financial aid award letter. Represent ACU at high school visits, college fairs, virtual events, and other special events.

Develop a network of contacts throughout the assigned region to support recruitment efforts. These contacts include high school counselors, alumni, youth ministers, church leaders, Christian school administrators, members of ACU Board of Trustees, and other friends of ACU. Collaborate with campus partners to promote programs and enhance recruitment efforts. Maintain the highest level of confidentiality concerning all matters in the Office of Admission and Financial Aid and adhere to the Family Educational Rights and Privacy Act.

Assist and/or coordinate special recruiting events on and off campus, including evenings and weekends when necessary, and as assigned by the Director. These include but are not limited to:

Responsible for supporting the Enrollment Management Team, including but not limited to: admissions/financial aid visits with prospective families, campus tours when needed, receiving inbound calls, and other duties as assigned by the Director of Recruiting. Assist with daily campus visits as well as seasonal activities, projects and/or events. When necessary, assist with daily campus tours for prospective students and families. Work scheduled hours to provide assistance to the Welcome Center as needed.

Responsible for completing productivity reports, expense reports, travel itineraries, and administrative items in a timely manner. Other duties as assigned.

Strong communication skills and the ability to listen attentively, convey understanding and persuasively communicate the value of the ACU experience to various constituencies. Demonstrated ability to set goals, organize and prioritize daily activities, exercise necessary follow-up, and be detail oriented. Strong organizational and project management skills, and exceptional oral and written communication skills. Strong public speaking and presentation skills. Strong people skills and…