Territory Manager; Rolling Plains, West Texas

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time‑intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break—no quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace.

People say it looks like magic. Our customers are revolutionizing grazing with Halter, transforming an industry. We build a culture of high performance and real change.

We’re backed by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures. For more, visit our Linked In or Instagram.

As a Territory Manager at Halter, you will play a critical role in driving new business growth and ensuring customer success within your designated territory. You will execute sales strategies, build strong customer relationships, and meet ambitious growth targets. The role covers the Rolling Plains region of West Texas and requires frequent travel.

• Prospecting new business through traffic at driveways, cattle auctions, and local livestock associations, and managing an outbound lead generation pipeline.
• In‑field sales, meeting potential customers on the ranch, and engaging in on‑site conversations about how Halter can add value.
• Expanding existing opportunities with current customers by identifying upsell possibilities and deepening value propositions.
• Hitting sales targets through expert pipeline management and a focus on high‑quality leads.
• Customer account management, ensuring ongoing satisfaction and smooth handoffs from sales to onboarding and implementation.
• Territory ownership, mapping and covering every corner of your region and building relationships with local, state, and federal agencies.
• Customer onboarding, overseeing the end‑to‑end experience from deployment to adoption.
• Field learnings & feedback, collecting and advocating for customer needs within the territory.
• Collaborating with support teams to resolve issues quickly and keep customers fully supported.
• Attending industry events to generate leads and deepen relationships.
• Contributing to the U.S. sales strategy, optimizing processes and driving efficiencies.

• Results‑driven and proactive communication skills; ability to thrive in high‑stakes environments.
• Ranching or cattle operation experience to connect meaningfully with customers.
• Sales and customer success expertise, including creating new business opportunities and negotiating value‑based conversations.
• Territory management experience, ideally within agriculture or technology sectors.
• Problem solving and collaboration ability, working effectively with cross‑functional teams.
• Willingness to travel frequently within your territory.

• Familiarity with precision agriculture or virtual fencing technologies.
• Background in customer‑facing roles within ag‑tech.
• Background selling SaaS solutions in a B2B environment.

• Annual USD 750 self‑development budget.
• Best‑in‑class health insurance for employees and families.
• 16 weeks of paid parental leave for primary caregivers, 8 weeks for secondary caregivers, and additional family benefits.
• Unlimited paid annual leave and wellness leave.
• 401(k) with 100% match on the first 3 % and 50 % match on the next 2 % of contributions.
• Competitive salary, benefits, and employee stock ownership plan.

Halter is committed to promoting a diverse and inclusive workplace—a place where everyone can be themselves and do the best work of their lives. We encourage candidates who do not meet every requirement to still apply; we want to see if you are a great fit.

Compensation Range: $140,000 – $190,000