Chief Marketing Officer

About the position

Kiddie Academy, a franchisor of educational child care with Academies nationwide and hundreds under development is seeking a dynamic and strategic Chief Marketing Officer (“CMO”) to lead our brand across our growing system for both consumer and franchising sides of the business. The CMO will be responsible for creating and driving systemwide marketing strategy, brand awareness and long-term brand loyalty.

The ideal candidate brings a balance of leadership, performance marketing expertise, and franchise knowledge or experience.

This role also serves as a member of the Executive Leadership Team. In this role, the member will be involved in global corporate business matters while having a key role in the ongoing evolution of our brand experience.

This position is based in our Corporate Office located in Abingdon, Maryland.

Why us?

Kiddie Academy is recognized as a leading brand in educational child care.

Kiddie Academy is a family-owned company - since founding
2025 ranked #86 in Entrepreneur’s Franchise 500 Ranking Top 10 “Best Places to Work” Baltimore Business Journal five consecutive years.

The brand consists of 380+ Academies operating in 39 states.

Benefits you’ll love:

Salary Range: $250,000 - $275,000 annually

Plus, Annual Profit-Sharing Program Average Potential Range: $85,000 - $105,000 annually
80% in-office / 20% remote from home in-person collaboration with remote flexibility.
100% company-paid medical, dental, vision and life insurance for you
401K employer match

Child care tuition discounts

Free EV charging stations

Paid parental leave

Generous paid time off and holidays

Paid volunteer time off to support nonprofits

Why you?

You are an experienced professional with a passion for making an impact. You are looking for a long-term career opportunity with a stable company that promotes a culture of respect, kindness and collaboration.

Your

Skills and Experience:

Exemplary communication and interpersonal skills

Good presentation skills

Budgeting experience

Undergraduate degree in Marketing or a related field
10+ years of marketing leadership experience

Experience with a franchise or multi-unit business model preferred

Strong analytical skills with experience leveraging data Demonstrated ability to lead a team, manage outside agencies

Experience leading strategy and implementation of confluent marketing campaigns

Exceptional communication skills and strategic thinking

Business management experience

Minimal travel required

We are growing fast, and the future is bright! Don’t miss out on joining us.
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