E-Commerce Director

E-Commerce Director

Black & Grey HR is partnering with a diversified holding company in the UAE. Our client is seeking a visionary, P&L-owning E-Commerce Director to lead the digital transformation and aggressive growth of our client's consumables business. This is a high-impact, highly confidential executive role. You will define the long-term digital roadmap, drive omni-channel market share expansion, and build a best-in-class online customer experience for high-frequency, low-discretionary-spend consumables categories.

• Develop & Own the 3–5 Year Digital Strategy:
  Define the long-term vision, strategic pillars, investment priorities, and competitive positioning for the consumables category across all digital channels (owned e-commerce, marketplaces, quick commerce, social commerce).
• Full P&L Accountability:
  Own the digital channel P&L end-to-end, including revenue, gross margin, trade spend, last-mile contribution, marketing efficiency (ROAS/MER), fixed and variable opex, and final segment EBITDA.
• Annual & Quarterly Planning:
  Lead the integrated business planning (IBP) process for the digital channel, aligning sales, marketing, supply chain, finance, and category teams around a single set of aggressive but achievable targets.
• Investment Prioritization:
  Make build-vs-partner, technology investment, and resource allocation decisions based on strategic value, ROI modeling, and competitive urgency.
• Board & Executive Reporting:
  Present monthly and quarterly business reviews to the C-suite and board, articulating performance against KPIs, key strategic initiatives, risk mitigation, and new growth vectors.

• Customer & Behavioral Analytics:
  Lead the development of a unified customer data strategy, leveraging first-party data, purchase frequency analysis, lifetime value (LTV) modeling, cohort analysis, and churn prediction to drive decisions.
• Pricing Architecture & Elasticity Modeling:
  Establish a dynamic pricing framework that optimizes between competitive positioning, customer price sensitivity, promotional lift, and margin health. Use A/B testing and causal inference to calibrate price changes.
• Category & Assortment Analytics:
  Identify over-performing and under-penetrated sub-categories, supplier co-investment opportunities, and white-space assortment gaps using market basket analysis and adjacent-category affinity modeling.
• Forecasting & Demand Sensing:
  Oversee the development of SKU-level demand forecasts (7-day, 30-day, seasonal) to minimize stockouts and overstock, integrating external signals (weather, promotions, competitor actions).
• Competitive Intelligence System:
  Institutionalize a real-time competitive tracking framework covering pricing, promotions, assortment depth, delivery fees, and customer experience across all key rivals. Lead rapid response playbooks.

• Holistic Marketing Strategy:
  Set the strategic direction for the full marketing mix: performance marketing (paid search, social, programmatic), owned channels (email, push, SMS), offline-to-online (O2O) integration, influencer, and loyalty.
• Customer Acquisition & Retention:
  Drive the customer growth engine, balancing new customer acquisition (CAC) against retention and reactivation. Own key retention metrics: repeat rate, 90-day LTV, basket size evolution, and share of wallet.
• Personalization & CRM
  
  Roadmap:
  
  Partner with product and engineering teams to implement AI-driven personalization across homepage, search results, recommendations, and promotional triggers. Own the CRM/loyalty strategy for high-frequency purchasers.
• Promotional Effectiveness & ROI Governance:
  Develop a disciplined promotional calendar with pre-analysis guardrails and post-promotion ROI validation. Reduce discount dependency over time while maintaining volume targets.
• Brand Equity Protection:
  Ensure brand positioning, tone of voice, and visual identity are consistently and powerfully represented across every digital touchpoint, from product detail pages to transactional emails.