Director - Commercial

The role is critical in transforming Global Auto Hub from a real‑estate‑led project into a recognized regional and international automotive marketplace and ecosystem platform.

• Develop and execute the commercial go‑to‑market strategy for Global Auto Hub.
• Identify and attract automotive traders, used vehicle exporters, fleet operators, auction houses, logistics companies, inspection and certification providers, refurbishment and service operators.
• Develop tenant acquisition strategies for showrooms, warehouses, workshops, logistics and storage facilities.
• Build and manage commercial pipeline and prospect database.
• Lead commercial negotiations and leasing discussions.
• Support pricing strategy development and commercial positioning.

• Build strategic partnerships across the automotive value chain.
• Develop relationships with banks and trade finance providers, insurance companies, customs and trade facilitation stakeholders, inspection and homologation companies, logistics and shipping providers, government and freezone stakeholders.
• Support development of value‑added service offerings.
• Identify partnership opportunities that strengthen ecosystem attractiveness.

• Develop Global Auto Hub brand positioning and messaging.
• Lead development of marketing strategy.
• Manage digital presence.
• Create sales and promotional materials.
• Develop event participation strategy, PR and media activities.
• Establish Global Auto Hub as a recognized automotive trade and mobility platform.
• Drive lead generation campaigns and customer engagement initiatives.
• Develop customer journey and customer experience concepts.

• Conduct market analysis and competitor benchmarking.
• Monitor automotive trade flows, industry trends and customer requirements.
• Support development of commercial forecasts and demand assumptions.
• Provide customer and market insights into strategic planning and budget discussions.
• Support annual business planning and forecasting activities.

• Represent Global Auto Hub in meetings, conferences, exhibitions and industry events.
• Build and maintain strong customer and stakeholder relationships.
• Coordinate with internal operational and project teams.
• Support board and shareholder presentations related to commercial activities.

• Minimum 10 years of experience in automotive industry commercial business development, B2B sales, trade ecosystem or freezone environments.
• Proven experience in partnership development and commercial negotiations.
• Strong network within automotive, logistics, mobility, or trade sectors.
• Experience in startup, growth‑stage, or transformation environments preferred.
• Strong presentation and stakeholder management skills.
• Strategic thinking, commercial acumen, relationship‑building capability, entrepreneurial mindset, execution orientation, negotiation skills, communication and presentation excellence, high ownership mentality, ability to work in ambiguity and build structures from scratch.
• Fluent in English.