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Commercial Manager – Partner Brands & Principals
Job in
Abu Dhabi, UAE/Dubai
Listed on 2026-06-25
Listing for:
Al Ain Farms For Livestock Production
Full Time
position Listed on 2026-06-25
Job specializations:
-
Business
FMCG, Business Development, Sales Marketing -
Sales
FMCG, Business Development, Sales Marketing, Sales Manager
Job Description & How to Apply Below
Role Purpose
The Commercial Manager will lead the development and management of the company’s third‑party distribution business in the UAE. The role is responsible for identifying, onboarding and managing local and international partner brands principals, driving sales growth, expanding market coverage and ensuring strong execution across all trade channels.
Key Responsibilities- Identify, evaluate and secure new distribution partnerships with local and international FMCG brands.
- Manage day‑to‑day relationships with principals, acting as the primary commercial contact.
- Lead commercial negotiations and onboarding of new principals, including distribution agreements and business plans.
- Develop annual sales, distribution and growth strategies for partner brands across the UAE market.
- Drive sales performance, distribution expansion, market penetration and execution excellence for all assigned brands.
- Coordinate with sales, trade marketing, supply chain, finance and operations teams to ensure seamless market execution.
- Monitor brand performance, market trends, competitive activity and customer feedback to identify growth opportunities.
- Prepare business reviews, sales forecasts, budgets and performance reports for management and principals.
- Ensure achievement of agreed sales targets, profitability objectives and service‑level standards.
- Number of new principals partner brands onboarded.
- Sales revenue and profitability of the distribution portfolio.
- Distribution reach and numeric weighted distribution growth.
- Achievement of annual sales and market expansion targets.
- Principal satisfaction and retention rates.
- Bachelor's degree in Business, Marketing, or a related field.
- 10–12 years of FMCG sales, distribution, key account management, or commercial leadership experience within the UAE.
- Proven track record in distributor management, commercial acumen, business development, or managing brand principals.
- Strong understanding of UAE retail, wholesale and traditional trade channels.
- Excellent commercial negotiation, relationship management and analytical skills.
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