Senior Product Manager - Finance

Role: Senior Product Manager - Home Finance

Location: Abu Dhabi

To lead and manage the performance of Home Finance, and real estate in general, products as per the bank’s strategy. The role will implement strategy through the management of product financials, parameters, process, business development and marketing plans. The PM will have end-to-end ownership of all aspects of the product performance.

The Senior Product Manager is also the sole owner of the product manual which needs to be kept up to date. This document will include all aspects of the product with required policy and procedures and approvals.

• Generate client leads to finance real estate property.
• Counsel customers on market conditions, rates, prices and mortgages.
• Develop a competitive market price by comparing other competitive banks.
• Create lists for real estate sale properties, with information on location, features, square footage, etc.
• Build customer case, with all required documents as per ADIB TM/RAC.
• Finalize deals with customer for signing facility offer letter, mortgage contract and other related documents.
• Facilitate negotiations between buyers and sellers.
• Review purchase contracts to ensure the terms are met.
• Promote properties with ads, listings, and open houses.
• Prepare loyalty contracts, purchase agreements, rental agreements, deeds, and other documents for each real estate transaction.
• Maintain real estate license and knowledge.

• Manage and prepare products (design, development and enhancement) to ensure that products are in line with the market needs. Take the lead in product innovation and marketing.
• Develop and effectively cascade the bank's management strategy into Home Finance Department strategy and effectively translate it into business plans, product strategic initiatives, marketing and business development steps to ensure vertical alignment and horizontal integration with other interfacing functional strategies.
• Maintain product/credit programs and manuals up to date with necessary procedures and approvals. The document covers all aspects such as strategic partnerships, product description, sales channels distribution, third parties’ agreements, current business partners, org charts, financials, special product memos, etc.
• Update the product pricing document periodically reflecting market competitive position, variation of cost of funds and any other regulatory effects.
• Maintain a practical form of products' term sheets that can be used internally and externally with business partners.
• Follow up on internal and Sharia audit points and maintain a log of closed and opened items.
• Policies, Systems, Processes & Procedures
• Document and keep all product policies and procedures manuals updated. Also ensure that these are implemented and tested by the units through a well-documented key controls self-assessment process (KCSA).
• Constantly work on enhancing the current process by identifying gaps and areas of improvement including technology, WFS, CRM systems, etc.
• Obtain Sharia, ops and legal approval when necessary on all product & procedure changes.
• Set service level agreements by liaising with other internal departments like Credit, Sharia, Legal, MPM, and ensure best turnaround time for customers.
• Act promptly to resolve directly or elevate unresolved issues to appropriate levels.
• Act as customer service and experience ambassador by leading from the front.

• Provide market intelligence based on updated market scan and competitive position to fine-tune business direction.
• Transform strategy into business partnerships with mortgage brokers, real estate brokers, developers, evaluators, land departments, government programs, title transfer officers and solicitors through MOU signing process.
• Follow up on relative units and departments, externally and internally to achieve the objectives of strategic partnerships.
• Identify and suggest ADIB participation in industry events and project financing such as cityscapes and IPS.
• Initiate networking events and set an attractive agenda for the same as the broker's event.
• Set up a training program for business partners internally and externally to introduce current products and product enhancement with any major promotions.
• Establish current channel distribution ratios and evaluate enhancement activities such as referral incentives and payout volumes.

• Work closely with the marketing team to develop product collateral such as FAQ flyers, customer application form, declaration forms, product feature flyers, customer letters, etc.
• Work on enhancing and maintaining the home finance microsite.
• Establish and manage a product marketing plan throughout the year including email marketing, SEM, IP targeting and others.
• Initiate promotion plans based on the product strategy such as radio ads, street panels, SMS campaigns, TV ads, in-flight ads.

• Bachelor’s degree in business preferably a…