Strategic Planning & Transformation

Job Scope

The Head of Strategic Projects and Transformation leads corporate strategy formulation and enterprise transformation. The role is responsible for shaping long-term priorities through benchmarking and market intelligence, conducts long-range forecasting and scenario modelling, evaluates new business opportunities, and acts as a robust PMO to deliver cross-functional transformation with clear outcomes, risk management and change adoption

• Lead the formulation of the company’s long-term strategies, incorporating internal and external stakeholder input
• Analyse market trends, competitive landscapes, and internal performance to define strategic priorities and enablers
• Defines strategic priorities, value pools, enablers and sequencing
• Support the creation of sales and marketing strategies for destinations and attractions
• Scans trends/competitors/adjacencies and best practices and ensures this is embedded in key documentation and analysis as well as shared with key stakeholders
• Convert insights into strategic options and exec-ready thought pieces
• Delivers long range forecasting, strategic modelling and builds demand/revenue/economics models; runs scenario/sensitivity analysis
• Produce feasibility and valuation models for new business opportunities and partnerships
• Lead opportunity screening, concept shaping and commercial due diligence
• Develop investment cases (assumptions, returns, risks) for SLT/Board decisions
• Act as the transformation PMO responsible for governance, cadence, tooling
• Develop project charters, plans, timelines, budgets; define work streams, RACI and interdependencies
• Assign tasks; coordinate multi-stakeholder (internal & external) teams
• Track progress; maintain RAID logs; communicate status/issues to management
• Identify/manage project risks & issues; change control
• Facilitate/lead major change initiatives
• Develop and deliver change plans, stakeholder maps, engagement and adoption plans; change narratives and comms
• Lessons learned and capability building to sustain outcomes
• Ensure all stakeholders are engaged in development/execution of change plans
• Prepare strategic reports, executive presentations, and organization updates
• Support preparation of Board presentations, ensuring clear strategic narratives and data-driven insights
• Translate analytical outputs into compelling stories and recommendations
• Communicate strategy across the organization and drive alignment around shared targets
• Facilitate strategic discussions, workshops, and reviews
• Act as a central coordinator/implementor for transformation and stratgic projects

• Master’s degree in business administration, Strategy, Tourism Management, or a related field
• Proven track record in project management, strategic planning, insights, or data-driven strategy role.
• Exceptional verbal and written communication skills, with experience preparing strategic documents and presenting to C-suite and Board-level audiences
• Proficiency in business intelligence tools and storytelling platforms (e.g., Power BI, Tableau, Canva) or advanced Excel and Power Points for executive reporting.
• Minimum 10 years of progressive experience in management consulting or tourism management
• At least 5 years in a leadership role involving cross-functional project delivery and stakeholder alignment
• Strong commercial acumen, with confidence in managing budgets and evaluating investment opportunities
• Ability to lead, coach, and motivate a high-performing cross departmental teams, including setting objectives and providing feedback
• Strategy frameworks and destination development best practices
• Financial management, including budgeting and P&L oversight
• Project management principles and structured delivery tools
• Executive-level communication and presentation skills