Social Media Manager

Responsibilities

• Plan, implement, manage, monitor and report the client's social media strategy for a well-known Abu Dhabi brand.
• Ensure that the client's social media campaign KPIs are aligned with the marketing objectives.
• Work with the client and Digital Qube to draft and approve the final social media strategy.
• Carry out competitor analysis of social media, set clear and specific goals and objectives for all social media channels individually.
• Discuss key themes and messages, content style, graphic style, and develop video style.
• Coordinate with graphic designer to write, review and finalise posts and design with image preview; purchase images; approve final design.
• Manage the online community; set up discussion boards, write guidelines and standardised answers; establish community management strategy.
• Develop and maintain stakeholder relationships, ensuring cultural sensitivities are respected.
• Provide daily, weekly analytics reports and ROI; monitor, analyse and prepare social media reporting ensuring campaign KPIs are aligned with objectives.
• Identify potential negative or crisis management situations across client's social media platforms; monitor competitor's social media platforms.
• Translate and communicate data into actionable items; deliver creative assets required.
• Work closely with client and graphic designer to deliver digital assets within tight deadlines.
• Execute posting tasks: write posts, discuss with graphic designer, create design with image preview, send first draft, review, update edits, finalise design, purchase images, review, approve, and sign off.
• Plan and implement boosting strategy; provide high-level review; agree on last-minute request timeline and approve.
• Develop and hand over campaign calendar and project plan.

• Strong digital experience and knowledge; experience managing digital ad campaigns.
• Understanding of SEO and Search Engine Optimization.
• Proficient with Facebook and Google advertising and analytics.
• Strong social media experience—designing, planning, implementing, monitoring and reporting on ad campaign performance.
• Experience with content creation—authentic copy reflecting brand tone and voice.
• Fluency in English; knowledge of Arabic.
• Excellent time‑management skills, high attention to detail, and ability to work under tight deadlines.
• Strong communication and relationship management skills with internal and external stakeholders.
• Ability to work with multicultural teams professionally.
• Experience with PowerPoint and Excel; interpretation of reports from Google, Facebook and Adobe analytics.
• Experience creating, implementing and monitoring social media campaigns; weekly reporting on performance, KPIs and ROI.
• Ability to translate data into actionable recommendations.
• Strong crisis management awareness and ability to identify potential negative situations across client's social media platforms.