Director of Sales and Distribution - 5 Star Hotel

Apt Resources is seeking a Director of Sales and Distribution for our client, a luxury hospitality organization operating in Abu Dhabi
. The ideal candidate will lead commercial strategy across corporate sales and distribution channels, driving sustained revenue growth and market positioning.

The Director of Sales and Distribution will be responsible for overseeing corporate sales performance, optimizing distribution channels, and managing key partnerships across the UAE and GCC markets. This role requires strong leadership, commercial acumen, and deep knowledge of luxury hospitality sales and distribution.

• Lead and execute the overall sales and distribution strategy to achieve revenue targets
• Manage corporate sales, multinational accounts, TMCs, and global travel partnerships
• Oversee distribution channels including , GDS, OTAs, IDS, and metasearch platforms
• Ensure rate parity, content optimization, and effective channel mix management
• Drive negotiation, dynamic pricing strategies, and RFP management for corporate accounts
• Monitor market trends, seasonality, and competitive activity within the UAE
• Ensure compliance with VAT, PDPL, and relevant tourism regulations
• Lead, coach, and develop the sales team while collaborating with revenue, marketing, and operations teams

• Minimum of 8 to 10 years of experience in hospitality commercial roles
• At least 5 years of experience in UAE 5-star luxury hotels
• Proven record of achieving or exceeding revenue targets for at least 3 consecutive years
• Strong corporate sales background with UAE or GCC multinational clients and TMCs
• In-depth expertise in hospitality distribution channels and pricing strategies
• Solid understanding of UAE market dynamics and regulatory requirements
• Strong leadership, negotiation, and stakeholder management skills
• Excellent communication skills with fluency in English;
  Arabic is an advantage

As per the market standards.