Account Manager; Social Media – Government & Public Affairs

Account Manager (Social Media) – Government & Public Affairs – Burson

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Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.

Location: Abu Dhabi, UAE

We are actively seeking an experienced and accomplished Account Manager to join our vibrant Social Media team, with a dedicated focus on our pivotal government sector clients. This is a critical role for a professional with a proven track record in social media strategy, and a passion for driving impactful outcomes with Government sector clients. You will be a primary partner and lead for our most significant government accounts, shaping, developing, and executing comprehensive social media strategies that align with client objectives.

This role encompasses leadership of a small, dedicated team, end‑to‑end management of social media projects, and active participation in securing new government business through RFPs and pitches.

• Serve as the day‑to‑day point of contact for assigned government clients, building strong relationships in coordination with senior leadership.
• Support the development and execute social media strategies tailored to government agencies, owning channel plans, content calendars, and publishing workflows.
• Oversee content production for social channels; draft and edit posts, briefs, and captions; ensure compliance with government policies and brand guidelines.
• Monitor platforms and community interactions; manage moderation, social listening, and escalation processes per client protocols.
• Track performance and produce dashboards and insights; recommend optimizations to improve reach, engagement, and sentiment.
• Assist with new business efforts by contributing research, case studies, proposals, and RFP inputs for public‑sector accounts.
• Stay current on platform updates, trends, and government communication standards; share relevant learnings with clients and the team.
• Provide light mentorship and QA support to junior team members; help maintain best practices and process documentation.

• Extensive and proven experience in social media strategy and account management, with a significant portion dedicated to government or public sector clients.
• Proven success executing social media plans and campaigns for multi‑stakeholder organizations.
• Experience managing day‑to‑day client communications and coordinating cross‑functional delivery.
• Strong command of major platforms (Tik Tok, X, Facebook, Instagram, Linked In) and their strategic applications.
• Proficiency with social tools and analytics (native platform insights, Sprinklr, Hootsuite, etc.), with the ability to translate data into actionable recommendations.
• Strong project management skills; comfortable juggling multiple deadlines and budgets under the guidance of senior leaders.
• Excellent writing and editing skills, with attention to accuracy, compliance, and audience needs.
• Bi‑lingual proficiency in Arabic (written and spoken) is highly preferred.

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top…