Brand Marketing & Strategy Lead

Brand Marketing & Strategy Lead

Direct message the job poster from Docquity

About Docquity

Docquity is Southeast Asia’s largest professional community of healthcare professionals. Our purpose is to build a trusted digital healthcare platform to elevate patient outcomes and, ultimately, build healthier lives.

Docquity connects healthcare professionals to help them be more collaborative, productive, and impactful and partners with companies to reach, educate and gain insights. Docquity has more than 400,000 healthcare professionals and has multiple offices across South East Asia.

Docquity is reshaping how healthcare works across Asia. From the region’s largest doctor network, we’re now evolving into the continent’s most trusted healthcare ecosystem, connecting doctors, pharma, regulators, and hospitals through intelligence, data, and collaboration.

We’re looking for a Brand Marketing & Strategy Lead who’s hungry, hands‑on, and unafraid to take calculated risks. Someone who can shape how the world sees Docquity, not through buzzwords, but through bold storytelling, clear positioning, and strategic execution.

This role sits at the intersection of strategy, creativity, and growth. You’ll define how a fast‑scaling, tech‑driven healthcare company builds trust, credibility, and leadership across multiple markets, while working directly with the Founder to drive impact.

Job Title:

Brand Marketing & Strategy Lead

Work Experience:

7 – 12 years

Academic

Qualification:

Degree in Marketing, Business, Communications, Management, or a related field. MBA or Master’s degree is a strong plus, especially in Strategy, Marketing, or General Management

• A front‑row seat to Asia’s fastest‑growing healthtech ecosystem
• Ownership of the Docquity brand end‑to‑end, from strategy to execution
• Direct partnership with the Founder and leadership team
• The opportunity to build a category‑defining brand in healthcare
• A culture that values bold thinking, experimentation, and speed

• Brand Strategy & Positioning – Lead Docquity’s repositioning from a doctor engagement platform to a healthcare ecosystem infrastructure brand.
• Craft and own a unified brand narrative spanning corporate purpose, product value, and ecosystem impact.
• Build and evolve the Docquity Brand Framework, purpose, pillars, tone, and visual language across geographies.
• Partner with Product and Commercial teams to position Docquity’s solutions with clear differentiation.
• Translate complex capabilities into business‑impact stories for senior decision‑makers.
• Own product naming, messaging, and go‑to‑market identity aligned to the master brand.
• Strategic Campaigns & Content – Design and execute integrated brand campaigns across digital, events, and partnerships.
• Build flagship thought‑leadership properties (e.g., Docquity Healthcare Intelligence Index, SEA Health Data Outlook).
• Ensure all brand touchpoints, decks, videos, whitepapers, website, reinforce leadership positioning.
• Ecosystem Thought Leadership – Conceptualize and deliver Docquity Assemblies, whitepapers, and C‑level round tables.
• Partner with pharma, regulators, and innovators to position Docquity as the connective tissue of Asia’s healthcare ecosystem.
• Build executive visibility for the Founder and leadership team across industry platforms.
• Brand Governance & Consistency – Define and enforce brand guidelines across teams and regions.
• Audit and align all brand assets for clarity, consistency, and ambition.
• Champion quality, tone, and storytelling excellence internally and externally.

• 7–12 years of experience in brand strategy, product marketing, or growth storytelling, ideally in healthtech, B2B SaaS, or consulting.
• Proven record of repositioning a brand or shaping a new category.
• A builder mindset can move from high‑level strategy to hands‑on execution with equal energy.
• Strong storytelling and writing skills, able to make complex ideas simple and powerful.
• A strategic yet risk‑positive thinker not afraid to experiment, fail fast, and refine.
• Deep understanding of healthcare or life sciences in Asia is a plus.

This role defines how the industry perceives Docquity, as the trusted bridge between innovation, doctors, and real‑world healthcare outcomes. You’ll drive the narrative that turns technology and data into trust and influence, helping shape the future of digital healthcare across Asia.

If you love the idea of building something that matters, where creativity meets impact, and risk meets reward, this is that rare seat at the table.

Mid‑Senior level

Full‑time

Marketing and Sales

Technology, Information and Internet