Digital Marketing Manager

About The Job

Based at the Emirates Palace Mandarin Oriental, Abu Dhabi within the Sales & Marketing department, the Digital Marketing Manager is responsible for developing and implementing the digital marketing strategies to increase online presence and improve marketing and sales efforts of the hotel and other revenue streams. The role is also responsible for online content management, social media management, seeking online marketing opportunities and managing the company’s website and web traffic.

The Digital Marketing Manager works closely with the commercial team, revenue, food & beverage, spa, rooms to develop and execute the digital and commercial activities. The Digital Marketing Manager reports to the Director of Marketing & Communications.

Emirates Palace Mandarin Oriental, Abu Dhabi is the definition of an unrivalled Arabian fantasy. From a 1.3km pristine private beach, landscaped pools and a private marina overlooking a natural bay, the hotel is located in the heart of Abu Dhabi and perfect for a once-in-a-lifetime holiday or for events and meetings that make a statement, with some of the city’s largest hotel conference centres.

Emirates Palace, Abu Dhabi offers award-winning 5-star luxury hospitality and authentic local experiences with 390 luxurious rooms and suites along with award-winning culinary cuisines.

• Enhance the hotel’s marketing and sales efforts via all e-commerce opportunities
• Increase the digital marketing engagement of the hotel and to meet the key performance indicators (KPIs) set by the corporate team and owners
• Ensure compliance with the corporate identity guidelines on the  website
• Be the guardian of the hotel's digital media platforms
• Manage the hotels various social media strategies and executions
• Manage the social media paid campaign and organic content creation
• Propose and develop digital media campaign (for brand building and for tactical offers) to help achieve digital media exposure and to drive the revenue
• Strategies and execute the 360 digital marketing campaigns to promote the various revenue streams of the hotel
• Manage the lead the digital marketing execution with the appointed agencies for the performance marketing and social media marketing
• Coordinate direct marketing with business partners
• Promote marketing channels, including GDS and MO reservations
• Market research & evaluate the online presence, including search engine optimization, partners, links, online promotions and premium partners’ website updates
• Monitor the hotel’s online presence on travel portals such as Expedia, , and Trip Advisor and ensure regular updates are done
• Explore the digital marketing opportunities through the online partners including Expedia,  and Trip Advisor
• Strategize and produce the digital assets for the performance marketing campaigns in line with the brand and creative guidelines
• Introduce the various digital marketing ecommerce related tools and platforms for improving the productivity and efficiency
• Regular reporting and assistance with the marketing plans and strategies to drive the results
• Working closely with the MOHG branding and digital team to execute the various projects in line with the brand guidelines
• Assist in developing, maintaining and managing annual marketing budget and expenses, related to the digital marketing and ecommerce.

• As a Digital Marketing Manager, We Expect From You
• Degree holder in Marketing or eCommerce Management or related discipline
• At least 10 years solid experience in similar capacity, preferably in luxury hospitality field
• Excellent communications skills, articulate and compelling communication style
• Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
• Creative and strategic skills to plan and execute the digital content creation and execution
• Proven track record with project management skills
• Capable of creative thinking, working with flair and imagination
• Excellent analytical and strategic leadership skills to lead the digital marketing opportunities for the hotel
• Ability to work in a multicultural environment and adapt to the needs of the commercial team
• Better…