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Sales Manager; Electrification and Automation UAE

Job in Abu Dhabi, Abu Dhabi Emirate, UAE/Dubai
Listing for: Siemens Mobility
Full Time position
Listed on 2026-06-08
Job specializations:
  • Sales
    Sales Manager, Sales Engineer, Business Development
Salary/Wage Range or Industry Benchmark: 120000 - 200000 AED Yearly AED 120000.00 200000.00 YEAR
Job Description & How to Apply Below
Position: Sales Manager (Electrification and Automation UAE

Sales Manager (Electrification and Automation) – Abu Dhabi, UAE

Join our Smart Infrastructure as a Sales Manager and help us reimagine the world by finding solutions that make tomorrow a more innovative place.

Description

In this role, you will manage key internal and external stakeholders, drive order intake growth aligned with business targets, and secure sustainable revenue margins. You will play a central role in business development, marketing support, customer engagement, product promotion, develop new channel partners & markets, sales strategy, and optimized technical proposal development.

Key Responsibilities

The ideal candidate must handle primarily accounts related to Channel partners & Third-Party Intermediaries (Panel builders/System integrators/EPC’s/OEM’s). In addition, he should establish a good rapport with the End users in the respective Market Verticals. Sound understanding of Electrification & Automation market, customers/competitors with good technical knowledge on the power system protection & Power automation is prerequisite. The candidate must possess mature & dynamic personality with good communication skills to handle customers at all levels.

Additionally, the following requirements should also be met.

  • Responsible for the assigned product portfolio orders & revenue growth (protection relays, RTU’s, PQ meters & DFR) across all sales channels in UAE & Bahrain (Channel Partners, Distributors, Agents, System Integrators, OEM Partners).
  • Plan, drive, and monitor achievement of agreed sales targets, ensuring strong market coverage. Shall be Team player with clear understanding of working in multi-cultural environment.
  • Follow defined business processes that meet business needs across the organization.
  • Self-driven individual with clear goal in achieving aggressive growth target.
  • Build and enhance customer relationships focusing on customer centricity. The profile involves 50-60% of the local travel for periodic customer visits across UAE & Bahrain to improve the customer relationships and market transparency.
  • Identify, onboard, and develop new sales channels and partners to strengthen market reach.
  • Utilize Salesforce for planning, pipeline visibility, forecasting, and reporting.
  • Actively support tendering processes, including RFQ evaluation & coordination.
  • Developing customer strategies, campaign plans, and contribute to their execution.
  • Preparing/coordinating and negotiating proposals in cooperation with proposal mgmt / Business Administration and Execution teams within the Business Unit which enables flawless performance throughout the sales cycle.
  • Demonstration of commercial and technical expertise in specific market.
  • Drive core sales strategy and growth initiatives within the region.
  • Learn the CP product portfolio and study customer/market needs to shape market-driven strategies.
  • Support and lead new product launches, campaigns, and promotions, maximizing customer awareness and sales opportunities.
  • Organize and lead sales workshops, seminars, technical sessions, and events, strengthening brand presence and engagement.
  • Responsible for coordinating internally with local & HQ teams to support the partners for all technical requirements, after sales support & partner issues.
  • Strong technical expertise in protection relays & RTU’s including applications. Ability to guide customers on protection philosophies, and application across feeders, transformers, generators, motors, and busbars etc.
  • Deep understanding of protection integration within digital substations, including IEC 61850, RTU/HMI systems, redundancy concepts, cyber security standards & process bus/digital substations.
  • Open to new learnings / technologies
  • Advanced knowledge of compliance, ethical business conduct, and regulatory requirements.
  • Providing information via CRM tools for forecasts and planning.
Experience
  • Education:

    Electrical engineering degree
  • 15-20 years of previous Technical Sales experience (preferably in Middle East)
  • Previous experience working with protection relays, power Automation products/RTU’s , PQ meters & Digital Fault recorders.
  • Previous experience working with Siemens Protection and Automation products is preferred
We offer you
  • 2 to 3 days of mobile working per week as a global standard.
  • Diverse and inclusive culture.
  • An environment where everyone can bring their whole self and feel a sense of belonging.
  • the foundation to develop personally and expertly.
  • Great variety of learning & development opportunities

Siemens is an equal opportunities employer and do not discriminate unlawfully on any grounds. We are committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

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