HoReCa Supervisor

About the Role

The Ho Re Ca  Supervisor is responsible for driving consistent and profitable sales growth within the Ho Re Ca  channel through close interaction with customers, distributors, and prospects. The role supports the development and execution of channel strategies, leads negotiations, and ensures strong market penetration to achieve both short- and long-term commercial objectives in line with Ferrero priorities.

• Develop and propose the annual operational sales plan for the channel in alignment with the Sales Manager, and shape the mid-term sales strategy.
• Assess market positioning and identify product needs or adjustments required to meet the On the Go and Ho Re Ca  channel objectives, ensuring alignment with overall Ferrero Group priorities.
• Ensure effective budget control, including proposing sales volume and value targets, managing sales, marketing, and overhead costs, and leading the forecasting of distributor and customer performance.
• Work closely with Trade Marketing to manage channel trade spend and Gross-to-Net forecasting.
• Drive the implementation of Sales Development to achieve growth and revenue targets.
• Continuously monitor the market to identify opportunities to strengthen market penetration and collaborate closely with Marketing to ensure proper brand execution and maximize profitability.
• Ensure optimal product visibility and availability across all points of sale, maintaining high standards both quantitatively and qualitatively.
• Lead and manage commercial negotiations with customers and distributors, ensuring alignment with business objectives while coordinating the use of effective internal and external selling tools.
• Maintain strong and frequent relationship management with customers and prospects to ensure deep market understanding, and provide regular updates to senior management on channel performance, plans, and key developments.
• Lead, coach, and develop the Out of Home team, fostering a culture aligned with Ferrero values, and be accountable for team performance, talent development, and building capabilities through continuous feedback and development initiatives.
• Define and manage the optimal sales structure in distributors and customer coordination, including headcount and route to market, ensuring that distributors and customers are fully aligned with business plans, targets, and contractual requirements.

• 3–5 years’ experience in Sales, ideally within the FMCG sector in the UAE region, with exposure to the Ho Re Ca  or Out of Home channel and a strong understanding of distributor and customer dynamics.
• Commercially minded and proactive profile, with strong relationship-building and negotiation skills, and the ability to identify opportunities to strengthen market presence and drive business growth.
• Hands‑on and execution‑focused approach, with the ability to support sales planning, manage budgets and forecasts, and drive strong in‑market execution while ensuring alignment with distributors and customers on business objectives.
• Proven experience in managing or supervising teams, with the ability to coach, motivate, and develop team members in line with business needs and company values.