Senior Sales Executive - HORECA

Responsibilities

• Execute daily sales activities across assigned Ho Re Ca  accounts to achieve sales and distribution targets
• Maintain strong working relationships with chefs, purchasers, outlet managers, and operational contacts within assigned accounts
• Generate customer orders and ensure timely follow‑up on deliveries, stock availability, and customer requirements
• Ensure availability, visibility, and approved placement of Al Islami products within assigned customer locations
• Execute approved sampling activities, product presentations, and promotional initiatives at customer level
• Follow up on customer collections and support adherence to approved payment terms and company policies
• Monitor competitor activities, pricing, menu trends, and customer feedback within assigned accounts and provide regular market updates
• Coordinate with internal teams to resolve operational issues related to deliveries, orders, and customer service
• Conduct regular customer visits to monitor account performance, identify sales opportunities, and maintain service standards
• Prepare daily and monthly sales activity reports, customer updates, and market feedback for the Ho Re Ca  Manager
• Ensure compliance with company operational procedures, food safety requirements, and execution standards across assigned accounts

• Bachelor’s degree in business, marketing, hospitality management, or related field preferred
• 4–8 years of sales experience in the Horeca or related industry
• Proven experience in sales, preferably within the Horeca or food service industry
• Strong communication and negotiation skills
• 3–5 years of experience in FMCG or food service sales within the UAE market
• Experience in frozen food categories is preferred
• Experience handling Ho Re Ca  or food service customer accounts
• UAE HoReca market experience is preferred
• Valid UAE driving license is an advantage