Senior Field Marketing Manager, Middle East; R4253

About the Role

The Senior Field Marketing Manager, Middle East will establish and execute field marketing across priority defense and government accounts in Saudi Arabia, the United Arab Emirates, and Jordan. This hands‑on role involves driving account‑based marketing programs, supporting strategic capture efforts, and generating measurable pipeline impact in close partnership with regional sales and business development teams.

• Lead and execute field marketing across priority defense and government accounts in Saudi Arabia, UAE, and Jordan, aligned with regional go‑to‑market priorities.
• Develop and execute account‑based marketing strategies for primary accounts, mapping buying centers and orchestrating multi‑touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
• Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and country‑specific stakeholder landscapes across Saudi Arabia, UAE, and Jordan.
• Engage key ministries and agencies, including the Saudi Ministry of Defense and General Authority for Military Industries (GAMI); UAE Ministry of Defence and Tawazun Council; and Jordan Armed Forces (JAF) and Ministry of Defense.
• Own strategy and execution for major defense and aerospace events across the region such as IDEX, World Defense Show, and SOFEX, prioritizing high‑value account engagement and executive‑level meetings.
• Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
• Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets.
• Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
• Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
• Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing‑to‑sales workflow alignment.
• Establish KPIs aligned to Middle East government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
• Bring structure, accountability, and operational rigor to field marketing execution across Saudi Arabia, UAE, and Jordan.

• 8 to 12 years of experience in field marketing, demand generation, or integrated marketing roles, with significant exposure to government and defense markets in the Middle East.
• Demonstrated success marketing into Saudi Arabia and/or UAE Ministry of Defense environments; experience with Jordanian defense stakeholders is a plus.
• Strong understanding of defense procurement processes in Saudi Arabia, UAE, and Jordan, including long‑cycle acquisition environments, offset considerations, and multi‑stakeholder government account structures.
• Proven experience leading and executing account‑based marketing programs within complex enterprise or government accounts; ABM must be a core area of expertise.
• Hands‑on experience with Salesforce CRM, including campaign creation, Campaign , opportunity alignment, required field governance, reporting, and partnership with sales on CRM hygiene and pipeline tracking.
• Hands‑on experience with Marketo, including campaign build, segmentation, nurture programs, performance tracking, and marketing‑to‑sales workflow alignment.
• Experience executing trade shows, industry events, and owned customer programs in defense, aerospace, or national security sectors.
• Ability to engage credibly with senior military leaders, government stakeholders, and technical evaluators across Saudi Arabia, UAE, and Jordan.
• Strong cross‑functional partnership skills with Sales, Business Development, Capture, and Global Marketing teams.
• Fluent in English;
  Arabic proficiency is strongly preferred.
• Willingness to travel frequently…