Head of Events and Delivery

Job Description

Drive overall commercial growth by closing and negotiating high-value events (e.g., park privatizations, gala dinners, meetings/conferences) and by developing new event packages aligned to market demand and pricing—while setting standards for CRM discipline, guest experience, and cross-park sales governance.

• Personally lead/close large-scale, high-revenue opportunities such as park privatizations and gala dinners; drive negotiation strategy and commercial approvals.
• Own high-value MICE-style business (meetings/conferences) and bespoke corporate solutions.
• Conduct site visits with potential clients across all assets; support sales team FAM trips/education of event spaces.
• Own and deliver against Annual Event Sales Budget and team targets; monitor pipeline and conversion.
• Define and launch new event packages and refine existing offerings to adapt to market demand, ensuring pricing remains competitive and margin-aware.
• Use CRM daily to track opportunities for each enquiry; ensure accurate opportunity creation and tracking across the team.
• Provide senior stakeholder management across parks and functions to remove blockers and protect delivery standards (guest experience).
• Identify and act on upsell opportunities and follow up post-event for repeat business.
• Work closely with park operations and vendors to ensure client requirements are met to a high standard (handover readiness).
• Drive repeat business strategy: post-event follow-up standards, account growth planning, and “missed opportunity” learning loops.
• Work weekends when required.

• Experience in Account Management and negotiation.
• The ability and desire to sell.
• Excellent communication skills.
• Good interpersonal skills.
• Good level of numeracy.