Sales Engineer

Job Purpose

• Develop and strengthen Elsewedy Electrical Wires & Cables’ presence in the UAE market, while promoting and cross‑selling other electrical products within the Group.
• Build, develop, and maintain strong relationships with EPC contractors, consultants, distributors, and end‑users to drive business growth.
• Prepare territory sales plans and strategic growth plans for the customer ecosystem, including pricing strategies and go‑to‑market approaches.
• Manage and maintain the sales pipeline, provide monthly sales forecasts, and support quarterly and annual account reviews.
• Establish, develop, and manage strategic partnerships with both existing and new distributors.
• Oversee the complete sales cycle, from lead generation through the order‑to‑cash process, while coordinating with factories and internal stakeholders to ensure smooth order management and timely delivery.
• Drive market penetration, increase market share, and expand customer reach across the assigned territory.
• Monitor inventory levels and ensure timely stock liquidation and optimization.
• Maintain professional and effective communication with customers, including handling inquiries, preparing correspondence, and managing orders efficiently.
• Ensure continuous follow‑up at all levels, both internally and externally, to achieve total customer satisfaction throughout the entire process.
• Manage customer requirements from the enquiry stage through execution and follow‑up until full and final payment is received.
• Conduct regular market analysis and provide recommendations based on market trends, customer needs, and competitive activities.
• Identify and recommend new business opportunities and business models aligned with market demands.
• Demonstrate strong technical knowledge of electrical products and solutions.
• Effectively utilize the Sales CRM system to manage opportunities, customer interactions, and sales activities.
• Take full ownership and accountability for managing key accounts and ensuring long‑term customer satisfaction and business growth.

• Bachelor's degree in Electrical Engineering or a related field.
• 5-8+ years of experience in technical sales within the electrical cables, wires, and electrical accessories industry.
• Fluency in English and Arabic (spoken and written).
• Proven track record in developing business and managing key accounts within the UAE market.
• Strong technical understanding of electrical cables, accessories, and power distribution solutions.
• Excellent relationship‑building, negotiation, and communication skills.
• Proficiency in Microsoft Office.
• PMP or Six Sigma certification is an advantage.