Head of Membership Sales – Minimum 5 Years of Sales Experience (Fitness ​/ Wellness ​/ Leisure

Head of Membership Sales – Minimum 5 Years of Sales Experience (Fitness / Wellness / Leisure / Premium Hospitality)

Full time | Black Pearl Consult | United Arab Emirates

Posted On 07/30/2026

Hospitality

Number of Positions 1

City Abu Dhabi

51133

lack Pearl is recruiting a commercially accomplished Head of Membership Sales for a premium fitness, sports and wellness facility in Abu Dhabi.

This senior leadership position will be accountable for membership revenue, sales volume, lead conversion, corporate sales, team performance and the overall prospective-member journey.

KEY RESPONSIBILITIES

• Lead the strategy, commercial performance and daily operation of the Membership Sales Department.
• Own membership revenue, new-member sales, sales volume, product mix and average membership value.
• Manage lead conversion, appointment booking, show rates, tour-to-sale conversion, referrals and corporate-sales KPIs.
• Recruit, onboard, train, coach and performance-manage Membership Sales Executives.
• Establish structured sales processes, activity standards, scorecards and action plans.
• Conduct pipeline reviews, forecast reviews, one-to-one meetings and performance evaluations.
• Observe and coach telephone calls, consultations, tours, price presentations and objection handling.
• Deliver structured sales training covering prospecting, appointment setting, consultative selling, closing and CRM discipline.
• Remain personally involved in priority prospects and high-value opportunities.
• Drive lead generation through referrals, networking, former-member outreach, local partnerships and community engagement.
• Develop corporate-membership relationships with companies, government entities, schools, embassies, residential communities and hospitality partners.
• Prepare accurate sales forecasts, pipeline reports and commercial recommendations.
• Analyse lost opportunities, lead ageing, campaign performance and conversion trends.
• Recommend improvements to membership products, pricing, promotions and incentives.
• Monitor relevant competitor activity, pricing, facilities and market positioning.
• Ensure accurate CRM records, complete membership documentation and compliant payment processing.
• Ensure prospective members receive accurate information about membership terms and obligations.
• Collaborate with Marketing, Finance, Fitness, Academies, Member Experience and Operations.
• Ensure a professional transition from prospective member to active member.
• Resolve customer concerns and continually improve the sales journey.

To be considered for this role, you need to meet the following criteria:

• At least five years of Membership Sales, Business Development or Commercial Sales experience within a relevant customer-focused sector.
• At least two years of experience leading, managing and developing a sales team.
• Proven record of achieving revenue, membership volume and commercial targets.
• Experience managing the complete sales lifecycle.
• Strong CRM, pipeline-management, forecasting and reporting experience.
• Experience coaching sales professionals and managing performance.
• Strong consultative-selling, objection-handling, negotiation and closing skills.

• Bachelor’s degree in Business, Marketing, Sales, Hospitality, Sports Management or a related discipline.
• Professional sales, leadership or management qualification.
• Level 2 Fitness Instruction qualification or equivalent.
• Experience in premium fitness, wellness, leisure, hospitality or lifestyle brands.
• Corporate-membership, partnership or business-development experience.
• Knowledge of membership pricing, revenue management and recurring-revenue models.