Vice President And Head Of Direct Sales

Job Description:

As the Vice President – Head of Retail Sales, you will lead the strategic growth of the Banks Retail Banking portfolio across Personal Loans, Credit Cards, and other retail products. You will be responsible for driving business performance, revenue growth, and market share expansion through the Banks in-house sales channels. The role involves developing and executing effective sales strategies, expanding company partnerships, and creating new customer acquisition opportunities.

You will oversee payroll relationships, strategic alliances, and outdoor sales initiatives to maximize business growth. The position requires leading and mentoring Team Leaders, Business Development Managers, and Relationship Managers to achieve sales targets and enhance productivity. You will drive customer acquisition, deepen existing relationships, and ensure superior customer experience. Additionally, you will monitor sales performance, ensure regulatory compliance, and foster a high-performance sales culture.

The role also requires identifying market opportunities, optimizing sales processes, and collaborating with stakeholders to achieve the Banks strategic objectives.

• Develop and execute the overall sales strategy to drive the sourcing, acquisition, and growth of Retail Banking products, with a specific focus on Personal Loans and Credit Cards.
• Define and monitor team-specific KPIs, performance metrics, and sales benchmarks to ensure alignment with business objectives.
• Lead, mentor, and manage a team of Team Leaders, Business Development Managers, and Relationship Managers to deliver sustainable business growth across assigned geographies and product segments.
• Drive a high-performance culture focused on sales excellence, customer acquisition, and profitability.

• Guide and support team members in managing customer portfolios to identify customer needs and provide appropriate banking solutions.
• Strengthen customer relationships and ensure service delivery is aligned with customer expectations and the Bank’s value proposition.
• Promote cross-selling and relationship deepening opportunities to enhance customer lifetime value and retention.

• Ensure adherence to all regulatory requirements, governance frameworks, and internal policies governing the sourcing and sale of Retail Banking products.
• Maintain oversight of sales practices to ensure ethical conduct, compliance with regulatory guidelines, and adherence to risk and control standards.
• Foster a culture of compliance and accountability within the sales team.

• Develop customer and sales plans to effectively manage customer relationships based on their needs, potential, and profitability.
• Regularly review customer portfolios to identify future opportunities and maximize income generation.
• Drive business growth through strategic sourcing channels, including payroll relationships, partnerships, outdoor sales initiatives, and market expansion activities.
• Establish innovative approaches to increase market share and strengthen the Bank’s competitive positioning within the assigned region.

• Ensure all sales activities are completed accurately, efficiently, and within agreed timelines while maintaining exceptional customer service standards.
• Monitor team performance against business targets and implement corrective actions where necessary.
• Drive effective sales outcomes by sourcing quality business opportunities from multiple channels and ensuring optimal conversion rates.
• Maintain high levels of productivity and operational efficiency across the sales function.

• Ensure full compliance with the Bank’s Staff Code of Conduct and promote professional behavior at all times.
• Ensure all business is booked in accordance with established policies, procedures, and operational guidelines.
• Conduct appropriate due diligence in relation to Anti-Money Laundering (AML), Know Your Customer (KYC), and other regulatory requirements.
• Promote adherence to internal controls and risk management standards.

• Identify opportunities to improve customer experience, operational efficiency, sales effectiveness, and service quality.
• Lead and support initiatives aimed at enhancing business processes and driving continuous improvement.
• Implement best practices and innovative solutions to improve sales productivity and business performance.

• Analyze sales performance, market trends, customer behavior, and portfolio data to support informed business decisions.
• Prepare and present periodic management reports, performance dashboards, forecasts, and strategic recommendations.
• Utilize data-driven insights to identify opportunities, mitigate risks, and improve overall sales effectiveness.

• Lead, coach, and develop team members to enhance their skills,…