AVP​/Market Manager

DEPARTMENT:
Retail
- Addison

TITLE:

AVP/Market Manager General Function

The Market Manager is responsible for driving new business sales performance and fostering organizational growth by establishing and nurturing new business relationships and achieving sales targets through strategic planning and innovative business development strategies, primarily focusing on outbound business development to expand the bank’s market presence.

• Business Development:
  Identify and pursue new business opportunities, leveraging market insights and trends to gain new business clients.
• Client Acquisition and Retention:
  Drive new business client acquisition and retention, grow market share and balance sheet growth, increase non-interest income, and foster client and employee satisfaction to exceed branch sales goals.
• Sales Strategy:
  Develop and implement effective sales strategies to meet and exceed sales goals.
• CRM Management:
  Maintain and update the Customer Relationship Management (CRM) system to ensure accurate and up-to-date client information, track outbound sales activities, and achieve calling and appointment quarterly goals.
• Product Marketing:
  Market products and services to generate profitable revenue by calling on small businesses and networking in the community.
• Cross-Functional Collaboration:
  
  Partner with and refer business to all lines of business partners, including but not limited to commercial lending, real estate lending, treasury management, and investments to meet client needs.
• Community Leadership:
  Serve as the market leader in the local community or designated business area.
• Community Engagement:
  Promote the bank and branch in the community and maintain an active, visible role in appropriate organizations. Seek opportunities to optimize the bank’s community involvement.
• Operational Management:
  Ensure the sound operations and profitability of the branch, including effective risk management and compliance with all bank policies, procedures, regulations, confidentiality requirements, audit, security, and loss prevention controls.
• Team Communication:
  Effectively and consistently communicate the goals of the bank to branch team members.
• Team Meetings:
  Conduct meetings as needed with the branch team to discuss the results of sales initiatives, review policies and procedures, and other bank initiatives.
• Professional Development:
  Address the professional development needs of self and subordinates, including setting performance standards, monitoring results, providing training, coaching, general feedback, and complying with all personnel and management policies and procedures, including scheduled reviews, disciplinary actions, hiring, and terminations.
• Staffing:
  Manage the staffing of the branch, including recruiting, identifying talent, and interviewing the branch team.
• Product Knowledge:
  Maintain a well-developed working knowledge of the complete line of products and services offered, ensuring the branch team is also kept up to date on new products and services.
• Customer Service:
  Lead by example by providing superior customer service to both internal and external customers and demonstrating a thorough working knowledge of all aspects of the various duties assigned in the branch, including working a teller drawer, opening new accounts, accepting loan applications, and professionally resolving problems/issues.
• Problem Resolution:
  Handle complex customer problems with professionalism, sound judgment, and decision-making.
• Organizational
  
  Skills:
  
  Exhibit strong organizational skills, dependability, flexibility, and planning.
• Compliance:
  Ensure compliance with branch standards set forth by senior management, including maintaining a well-organized and prepared work environment.
• Mortgage Loan Officer (MLO) Responsibilities:
  Fulfill MLO responsibilities as defined by law, including taking residential mortgage loan applications and offering or negotiating terms of a residential mortgage loan for compensation or gain. MLOs are required to be registered in the federal NMLS registry.

• Manage the staffing of the branch, including recruiting, identifying talent, and interviewing the branch team.
• Address the professional development needs of self and subordinates, including setting performance standards, monitoring results, providing training, coaching, general feedback, and complying with all personnel and management policies and procedures, including scheduled reviews, disciplinary actions, hiring, and terminations.