Industrial Area Sales Manager

What You’ll Do

Drive revenue growth, expand market share, and increase profitability within your assigned territory. This role leads industrial focused sales strategy for the market, aligns resources to maximize customer penetration, and strengthens key manufacturer and customer partnerships. You will position Viking Electric as the distributor of choice across the regional industrial market.

• Build, lead, and develop a high-performing sales team by fostering a collaborative and results-driven culture.
• Directly supervise team members, set clear performance expectations, and provide ongoing coaching and feedback.
• Lead both direct and indirect reports to achieve sales and development goals.
• Drive talent decisions including hiring, performance management, and career development.
• Coach and mentor industrial sales associates to improve capability, engagement, and results.
• Develop and execute regional sales strategies to grow market share, revenue, and gross profit.
• Maintain strong knowledge of market trends through customer engagement, competitive insights, and industry networking.
• Build and strengthen relationships with key customers and manufacturer partners.
• Partner with general and sales managers to align regional strategy and achieve company objectives.
• Establish and manage annual and long-range sales, profitability, and expense goals.

• 10+ years of progressive sales experience, with leadership or team management responsibility.
• Minimum 3 years of experience within distribution (industrial/electrical preferred).
• Strong understanding of industrial products, applications, and customer segments.
• Proven track record of driving sales growth and developing high-performing teams.

• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Tuition Reimbursement
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

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Sonepar and its family of brands are committed to the full inclusion of all qualified individuals. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call  or email

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, .