Email Marketing Operations Specialist

Description

Pampered Chef is seeking a highly organized, detail-oriented Email Marketing Operations Specialist to support the day-to-day execution of our email and lifecycle marketing programs.

This is a hands-on, execution-focused role responsible for building, configuring, testing, scheduling, and deploying email communications within Bloomreach. The ideal candidate enjoys working inside marketing technology platforms, has exceptional attention to detail, and can manage multiple campaign deadlines in a fast-paced environment.

This role will serve as a critical operational partner to the Digital Experience team, helping ensure campaigns are built accurately, thoroughly tested, and deployed on time. The associate will work closely with internal partners to translate approved campaign strategies and creative assets into flawlessly executed customer and consultant communications.

The position is designed to strengthen our in-house email marketing capabilities and provide dedicated support during U.S. business hours, enabling faster collaboration, troubleshooting, campaign execution, and response to changing business needs.

• Build, configure, schedule, and deploy email campaigns within Bloomreach.
• Translate approved campaign briefs, creative assets, copy, audience requirements, and promotional details into fully configured email campaigns.
• Manage day-to-day email production from campaign setup through deployment.
• Populate email templates with approved copy, imagery, links, product information, promotional messaging, and tracking parameters.
• Configure send dates, times, audience criteria, suppression rules, personalization, and other campaign settings.
• Support both scheduled promotional campaigns and triggered/lifecycle communications.
• Ensure campaigns are deployed accurately and according to the established marketing calendar.

• Own detailed pre-deployment QA for email campaigns.
• Validate copy, imagery, links, promotional details, personalization, audience segmentation, tracking parameters, and campaign settings.
• Test emails across desktop and mobile experiences and major email clients.
• Confirm landing pages, product links, promotional offers, and tracking are functioning correctly prior to deployment.
• Conduct test sends and coordinate stakeholder approvals.
• Identify and resolve campaign issues before deployment.
• Maintain QA checklists and documentation to reduce execution errors and create consistent campaign standards.

• Build and validate audience segments within Bloomreach based on campaign requirements.
• Support segmentation across key Pampered Chef audiences, including consumers, consultants, hosts, and other lifecycle groups.
• Configure inclusion and exclusion criteria, suppression lists, behavioral targeting, and other audience logic.
• Support personalization and dynamic content initiatives as email capabilities mature.
• Partner with Analytics and Digital teams to ensure audience selections align with campaign objectives.

• Support the setup, maintenance, and optimization of automated lifecycle journeys.
• Assist with programs such as welcome, onboarding, abandoned browse/cart, post-purchase, re-engagement, promotional, and retention journeys.
• Update creative, messaging, audience logic, timing, and campaign rules within existing automations.
• Monitor automated campaigns to identify broken links, outdated creative, incorrect logic, or other issues.
• Support testing and documentation as new lifecycle programs are developed.

• Maintain the email campaign calendar and track campaigns from intake through deployment.
• Coordinate with internal stakeholders to ensure required assets and approvals are received on time.
• Flag missing assets, conflicting send dates, technical issues, or other risks that could impact deployment.
• Maintain organized campaign documentation, naming conventions, testing records, and deployment history.
• Help establish repeatable processes, templates, and workflows that improve the efficiency and accuracy of email production.
• Provide…